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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Who Is The Beneficiary Of Sales And Marketing Automation?
I had the privilege of participating in a fantastic roundtable at Focus.com today. It was “A Sales View Of Marketing Automation,” with three of the smartest sales and marketing people I know: Alex Shootman, Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. It was a great discussion, be sure to listen to the recorded version. But it got me to thinking, there are endless discussion about sales and marketing technologies. There are constant debates on what do we get out of it. We want to make sure that sales and […]
Working On Trust
Trust is the cornerstone in developing healthy relationships,whether they be personal or professional. It’s particularly important in our effectiveness as sales people. However, there’s a lot of bad information about establishing and maintaining trust–both with your customers and within your organization. The launch of their new book: The Trusted Advisor Fieldbook, gave me the opportunity to sit down and talk with my good friend Charlie Green and his co-author Andrea Howe to talk about key issues we face in being trustworthy. Dave: Charlie, you know my passion about the role of sales managers in coaching their teams in improving their effectiveness. […]
Do You Know What Should Be Keeping Your Customers Up At Night?
There it is, that old stand by question, “What keeps you up at night?” There lots of arguments about whether that’s the worst question one might ask in a sales call, but that’s not what this blog is about. The much more powerful concept is the ability of the sales person to engage the customer in a conversation about “What should be keeping them up at night?” Like us, our customers are overworked and time poor. Their days are consumed with just doing their jobs. Too often, they don’t get to think further ahead than the next day. They don’t […]
When Sales People Don’t Change?
“Selling has changed more in the past 3 years than in it’s cumulative history.” states Dave Stein of ESResearch. I couldn’t agree more, but would tinker with that a little, “Buying has changed more in the past 3 years than in the cumulative history of buying.” While it may seem a small point, I think it may more clearly illustrate the problem I think is happening in sales. Depending on which reports you read, this year only 38-52% of sales people will make their goals or quota. This is down dramatically from previous years. Undoubtedly, some of it can be […]
Being Different Or Being Impactful?
Everyone wants to stand out, everyone wants to be different. Each marketing campaign attempts to be provocative and memorable. Sales people try different techniques to set themselves apart, making them more memorable. But too often, it seems these efforts really miss the mark. Too often, it seems the focus is on being different. There is so much “noise” in the system that to stand out we have to be even more outrageous. We must make stronger, more dramatic claims, we must “shout” more loudly. Soon we lose sight of what we are doing, and being different becomes the end itself. […]
Unsolicited Email, Cold Calling, Prospecting, Nurturing……
So this is what’s happening this morning. I start the morning looking at email. Craig Rosenberg of Focus.com has posed an interesting question: “Isn’t sending an unsolicited email to someone the same thing as cold-calling them?” There’s an interesting discussion with thoughtful responses from people I respect. The responses are trending to “Yes it is the same, and it’s bad practice.” Hmm, interesting….. I keep going through my email. Today I received two emails that are a direct result of my attendance at the Sales 2.0 Conference in San Francisco last week. They are just layered on the other emails I […]