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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
What Questions Are You Asking Your People?
Sales managers have a great deal of influence on the behavior of their people just by the questions they ask. Any self respecting sales person doesn’t want to look like a fool to the manager. So if you consistently ask certain questions, they will quickly understand and come prepared to answer the questions. So that’s the good news …… and the bad news. It turns out, too often, managers are asking the wrong questions and, as a result, driving the wrong behaviors with their people. One of the biggest mistakes are the two questions, too many managers ask over and over: […]
I Don’t Care How Much Time You Spend Selling!
Sorry, I have to admit, I’m letting off a little steam on this post. I just got off of “one of those” weekly review calls. You know the one’s I’m talking about. We are going through the pipeline, looking at each person’s territory, how they’re doing and getting a mid quarter look at what the end of the quarter will be. There are a few sales people whining, ” You don’t understand the long hours we are working! We’re putting in the effort!” But their pipelines are a disaster. When I looked at the activity, i wasn’t clear how they were spending […]
“The Secret Sauce To Sales Enablement……”
I recently read a quite interesting blog post entitled, “The Secret Sauce To Sales Enablement–Knowledge Management.” The post was quite interesting, but the title bothered me. I reflected on a lot of what I’ve seen written about sales enablement. There are rich, well thought out architectures, frameworks, tools. They cover everything from soup to nuts. There are slight differences–if you are a tool vendor, you talk about technology and tools and how they facilitate the effective and efficient delivery of content. Others tend to approach it at a slightly higher level, talking about rich hierarchies of structures, content, systems, tools, […]
What Should We Be Doing Differently?
We get caught up in our day to day routines and activities. Habit, momentum keep us doing the same things in the same ways, day after day. Our best practices and good processes, also keep us doing the same thing day after day. We’ve designed what we do based on what has made us successful. They’ve served us well. We systematize them and replicate. Every once in a while, despite how well we are doing, we need to pause and ask ourselves the question, “What should be be doing differently?” When we aren’t meeting our goals, we know we have […]
Marketing And Sales–Nimbleness, Agility, Flexibility
My post, Marketing Displaces Sales, created a lot of comments and discussion. It’s clear, our customers want to be engaged in different ways. They don’t care about the title on someone’s business card, they want timely, relevant, high quality information. They want relevant discussions about their business and goals–regardless of whether it comes from the sales person, account manager, marketing, product management, customer service, or the receptionist (they sometimes give me the right answer-when all else fails). Redefining our customer engagement models, our processes, our workflows, our roles and responsibilities, skills—and yes our metrics and compensation models–is critical to aligning with […]
Dear Occupant, I’ve Got Insight!
Insight is a key differentiators in the value we create for our customers, throughout their buying process. The insights we provide, the ability to help the customer think about their businesses differently is critical both to their and our success. Driving different conversations moving into co-creation changes everything about buying, selling, our value and our relationships with our customers. So I’m troubled by the notion of the Insight or Teaching Pitch. It somehow seems like a “Dear occupant or current resident, I’ve got ideas about your business.” Maybe I’m confused about Insight. Ideas are ideas–probably actually commodities, though our egos […]