Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Added Value has always been an important idea in at least my sales career. It was always drilled into me to articulate and claim our added value. While we were supposed to be more sophisticated, it was kind of like, “Here are all the things you didn’t ask for that we are providing you in our solution.” Somehow those “extras” were supposed to get the customer to buy–whether it was to choose us, pay a little more, whatever. Added value was a very key part of the sales strategy. But, I’m rethinking this whole concept of Added Value. Is Added Value Really […]
Read MoreMaximizing sales success, market penetration, and growth requires knowing your “sweet spot.” The sweet spot is that set of customers having problems that we are the best in the world at solving. These customers are likely to be our best, most loyal, and most profitable customers. The biggest drain on sales performance is selling outside the sweet spot—trying to get customers whose problems we aren’t the best in the world at solving to buy. It takes tremendous effort to win them—if you can, then it takes tremendous effort, resources, and cost to keep them and to attempt to make them happy. But […]
Read More