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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Just Because I Downloaded Your eBook……
Marketing and sales really need to get their acts together. I’m almost hesitant to click on a download for an eBook or White Paper. It’s not for the inevitable box: Name, eMail, Company. Actually, that’s a fair trade for an eBook. I ask for the same, so I have no problem with that. Where I have the problem is the Phone Call or the Follow Up eMail—-“I see you are interested in our solutions for…….” You know what I mean. You can almost guess the automation systems people are using by the timing of the call or email. Some companies, I […]
Beating Lower Priced Competitors
I read an interview with a very well known sales pundit on the “6 Ways To Beat Lower Priced Competitors.” At the end, I sighed, thinking, “How can some of the ‘best in the world’ continue to get things so wrong.” There were six items listed, without knowing them, you can probably guess, they are the old stand by’s taught in every Sales 101 course. In certain situations, some may be valid–but that’s not my point. Whether they are right or wrong, is not the issue. How we determine what is important and differentiated is what’s critical and how we win […]
If We Make It About Price, We Force The Customer To Make It About Price
This post should be filed under the “I’m not creative enough to make these stories up. ” A close friend is VP of Procurement for a very large multinational. This morning we were catching up on a number of things and he mentioned 3 very large vendor negotiations he had just completed. I should have guessed what he was going to say when he said, “Dave, when are sales people going to understand price is important, but that’s not the only thing people like me care about?” He went on to describe the situations. “Dave, these vendors have been incumbents for […]
On Thought Leadership And Meaning
This will be a bit of an unusual post for me. Usually, I ramble on about all sorts of things. Today, it will be brief. More importantly, the words won’t be mine. One of my favorite speakers, authors, thought leaders is John Gardner. He held many government positions including cabinet posts, was the founder of Common Cause. He was born in 1912 and died in 2002. I’ve been rereading a number of his speeches and books. I just came across a speech I had never read. It was an address to the graduating class of Sidwell Friends School in 1986. […]
Best Person Or Best Available Person
People issues are the most important areas where managers and leaders need to invest their time. More specifically, managers need to make sure they are putting the best people possible into each role, and they are coaching and developing people to maximize their performance in the role. Yet too often, I find managers investing too little time in making sure they are recruiting and putting in place the best person possible, instead bowing to expediency, convenience, or simply laziness. Doing this is the sure route to failure. It’s a disservice to the organization, to the team, and to the individual. […]
Never Apologize For Selling Or Being A Sales Professional!
I have to admit I get just rip roaring pissed off with a lot of the rhetoric–some from very smart people about selling and sales people. “We should stop selling and start serving… ” “We need to stop selling and be helpful…” “We’re not trying to sell you something, we’re trying to solve your problems….” The madness goes on to what we call ourselves or refuse to call ourselves. We don’t want to be called sales professionals, but rather relationship managers, account managers, customer service managers (as opposed to real customer service people), business development managers, partners, and the list of […]