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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
“When Do You Need A Response?”
We live in a FOMO, interrupt driven world. We are distracted by the Adrenalin rush of being busy, forgetting that we aren’t accomplishing the things we had intended to accomplish. One of the most devastating things to our goal attainment is our mistaken view of what it means to be “customer responsive.” Recently, I was watching a sales team work. They were constantly busy, but at the end of each day, as we reviewed their progress against their goals, the progress didn’t align with the activity. As we discussed what happened, these comments started showing a pattern: “A customer called […]
Sales Leadership Is About Human Leadership!
There are thousands of books and articles about selling and how to be a great sales leader–either individually as a sales person or organizationally. Most of these focus on what we should be doing–we need to be customer focused, we need to prospect , we need to have full pipelines, we need to…. We spend, as a profession, billions in training, tools, programs, to help us improve as sales leaders. We say selling is a people business, yet we focus on the mechanization of our interactions. We miss, sales leadership is really about human leadership. Whether we are serving our […]
You’re Not Ready For That Call!
Somehow, it seems that a post on preparing for sales calls/meetings would be totally unnecessary. One would hope all sales professionals would have a plan for every call, if only to manage their own time very well. When I talk to sales people about the importance of sales call/meeting planning, the responses tend to fall into two categories. The first category is “the voice of experience.” These sales people look at me, roll their eyes, saying, “You don’t understand, I’ve been selling for year, I’ve made 1000s of calls.. I know how to get it done!” The second category responds, […]
“Whose Success Was This????”
A client asked me to interview a candidate for a key sales role. The sales person had several jobs over the past 5 years, none lasting longer than 18 months. He had been in his current job for 9 months. In each role, he outlined his stellar accomplishments, his great wins, his quota over-attainment. I was suitably wowed! I dug in a little, what’s the onboarding time for each of these roles? What’s the average sales cycle for each role? The sales person wanted to impress me with his knowledge and ability to sell very complex deals. “Oh the onboarding […]
I Hate Prospecting!
I know how unfashionable it is to say this, but I hate prospecting. We’re supposed to love it. According to many pundits/sales experts, it is the secret to sales success. We are supposed to love and revel in prospecting. I get it, if our pipelines are empty, we have to find new opportunities and we do this through prospecting. But my news feeds are dominated with things like “the Joy of Prospecting…” There are battles about which prospecting techniques are alive or dead, which is best. Is it social media where all the cool prospectors hang out, is it hitting […]
“It’s All About Execution,” Easily Said
I’ve been obsessed with failure recently. More specifically, I’ve been pestering close friends and mentors with the question: “If we know what we should be doing, if we know how to do it, if we know how important it is to our results, why do we consistently fail to do those things?” Unless you are brand new to sales, your name is Rip van Winkle, or you are absolutely clueless, all of us know what we should be doing. We know we have to: Prospect Qualify Engage in a disciplined selling process, aligned with our customers’ buying process. Keep a […]