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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
We Have It Ass-backwards, Lead Gen Is Your Least Important Priority!
OK, I’m being purposefully provocative. But I do think we have things backwards, hear me out. Everything I hear these days is about, “We need more pipeline!” We are failing to meet our numbers, supposedly, because we don’t have enough opportunities in our pipelines. And the answer to this is more lead/demand gen. We introduce all sorts of new programs and technologies to create more leads and demands. We have programs that can look for signals, doing very tailored outreach. We have others that scrape the web for names, emails, etc. We are leveraging multichannel–email, text, phone, social, and others. […]
AI Will Make Your Job Harder!!
Everyone is focused on AI these days. And that focus has been on how AI makes our jobs easier, makes us more efficient, frees up our time. We are enamored with with all the tools, tricks, techniques. We absorb 100s of prompts that do our work for us. And we discover new hacks every day. But once we’ve done all of this, once we have maximized our use of AI (granted it will keep evolving), what’s left for us to do? We may discover in certain highly transactional environments, there is nothing left for us to do. AI can do […]
The ULTIMATE AI Agent!
I’m required to provide this disclaimer: This post is for qualified investors only! I am creating the ultimate AI Agent. It’s an entirely new business model for AI Agents. In reviewing it with others, we expect to achieve 10X Unicorn status within 6-9 months. We are not creating just another Agent. We are building a new category, one that creates revenue from both the buyer and seller, and that scales itself. We are in the “Snowball” business. We launch a small AI action. It could be on the buyer side, or the seller side, but then it compounds building on […]
AI Isn’t Taking Our Jobs, We’re Handing Them Over To AI!
I struggled, perhaps still am, with the title of this post. I am alternating between the current title and: There were a few more, but you get the point. I read article after article about tricks and hacks that save us time, make us more efficient, allow us to do more. (hold that last piece in your minds, the “allow us to do more,” is possibly the most interesting.) We leverage AI to write and send our emails. They can hyper “personalize” these emails, do it far more efficiently than we can. Forget the “personalization” is rather bland and impersonal. […]
You Don’t Need A Strategy, Just A Handful Of Important Sounding Words
Sometimes on Saturday mornings, as I go through my feeds, my mind starts wandering to strange places. Today, my feeds are filled with acronyms. “The secret to sales success is captured by, [Insert your favorite methodology acronyms…]” Or “Use this process to develop the best AI prompts [again a set or acronyms that we can’t easily remember].” In reading these, I’ve come to recognize what I call, “Strategic Word Salad.” Start with a word, then mix other words to represent each letter of the word, a bunch of nouns strung together, maybe some bullet points starting with the letter in […]
“The Hard Part Is Where You Grow”
Yes, I’m a more than a little obsessed about our propensity to avoid the hard work, constantly hitting the “Easy Button,” but this is probably one of the most critical issues we face as individuals and within our organizations. I’ve written about one aspect of this–hitting the easy button is really about avoidance. Let me invert my thinking to look at “Why should we be looking at the hard parts?” The hard part isn’t some exercise in masochism or self flagellation. The hard part is where we learn, it’s where we start thinking differently. It’s where we start asking ourselves, […]