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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
The Five “Why’s”
The “5 Why’s” is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System. Anyone involved in TQM or Lean knows about the “5 Why’s,” and how to leverage them. It’s one of the most powerful collaborative tools to help us help our customers learn and think differently. It’s the foundation of value-cocreation. The tool is almost too simple. As the customer talks about something they want to do or achieve; a problem they have; an opportunity they’d like to address; we ask a question. Something like, “Why is that important to you,” or “Why […]
Getting Rid Of The “Value Proposition”
I found myself talking about a “Value Proposition.” It caused me to pause, thinking about the concept of a “Value Proposition” and whether it has meaning any more. Too often, the Value Proposition, is a sentence or two that we are trained to deliver at some point a conversation. To make sure our customers don’t miss it, we tend to say, “Our value proposition is…….” When we remember the “script” and articulate our Value Proposition, it is often so distant and depersonalized to the customer, to have had little value. It’s further diminished, when they are hearing the same thing […]
Stop Talking!
So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often get into “tell” mode. Even when we ask questions, they are carefully constructed to elicit the answers we want. Alternatively, we listen for triggers to talk more. The problem is that talking crowds out our ability to listen and truly hear. Duuggghhhh! It’s obvious, we know when we talk we aren’t listening—and perhaps that’s really our goal. Perhaps we don’t really care about what the […]
Reflections On 9/11 In 2020
Pardon me from diverting from my normal writing on sales, leadership and business to reflect for a moment on September 11, 2001. It impacted and impacts each of us in very different ways. First, on the evening of September 10, 2001, I arrived home from a 3 week business trip to Africa. I had been touring major cities throughout Africa with my client. We were setting up a major new distribution network, helping the distributors develop richer business plans, training them, positioning them to more effectively grow their and my client’s business. Over the course of 3 weeks, I met […]
On Culture, Values, Beliefs
There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications to customers and communications within industry, espouse the culture of the company—and every once in a while, the companies actually demonstrate these in the way they work. Every company has a culture, values, beliefs—though those may not be what they claim them to be. We can understand the “real culture, values, and beliefs,” by the behaviors and actions we see demonstrated every day, at all levels. For example a company may declare itself to be customer […]
The “New” Onboarding
I was speaking with a niece who’s a school teacher. She is entering the school year with a challenge she hasn’t faced. Her school district will, through at least several months, be teaching virtually. We talked about her biggest concerns: “Last year, when we shut down classrooms in March, I had been working with my students for the entire school year. I knew each of them, I knew how to reach out and engage them, so the challenge of remote teaching wasn’t that bad. This year, I have 120 new kids. I don’t know them, I don’t know their strengths […]