Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
I recognize that I’m jumping around in my continued series on “Things we thought we understood about selling, but really don’t.” Today’s topic is RFPs. Normally, I do everything I can to ignore these, but in talking to clients, I realize how misunderstood these are, and how poorly we leverage the RFP process. First, I have to confess a bias. We never respond to a RFP that we haven’t written! While that sounds arrogant, it illustrates the key point we miss about RFPs and managing them. Recently, I spoke to a VP of Sales. He said, “Most of our business […]
Read MoreContinuing my series of posts on the things we thought we understood about selling but really don’t, I’m tackling the selling process. I can already hear the groans and suspect many of you are about to click, moving onto something else. But hang in there, the selling process is one of the most important fundamentals to our effectiveness as sellers. There’s so much to cover, I’m going to split this into two posts. In this post, I’m going to focus on the basics of the process and it’s importance. I’m going to ignore the relationship of the selling process to […]
Read MoreI’m stunned by how many sellers hate their customers! Sit and talk with a group of sellers talking about the past week or so. Comments like, “They are so stupid…. they are clueless…. they don’t know what they are doing….Turkeys!” Those comments aren’t just limited to customers. Marketing, legal, pricing, product management, managers……everyone else become subjects of our frustration. And, likewise, many of those people express their frustration with sellers in similar ways, marketing, sales enablement, sales, ops, management, customer experience, often say to themselves, “Those sellers are just so incompetent….. Why don’t they do their jobs…. We’d be better […]
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