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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
“Works Well With Others…..”
The other day, my mom embarrassed me a little. She had been going through some old boxes of papers she and my father had saved. Apparently, she had saved all my report cards from Kindergarten through High School. I was worried she was going to reprimand me about “buckling down and doing your homework….” She didn’t, I suspect she knew the time had long passed. As I was skimming through the report cards, in addition to the grades for all the courses, there were grades/comments about other areas. Things like, “completes assignments, participates in class, on-time, etc.” One stood out […]
The Challenge Of Insularity In Selling
Insular: in-su-lar 1. Characteristic of an isolated people especially: being, having or reflecting a narrow provincial viewpoint It seems insularity, a form of tribalism, is endemic to human beings. We don’t consciously seek to be insular, life just happens. Insularity in selling (and business), keeps us from being the best we can be. It restricts our ability to learn, grow, and perform at levels we had not imagined. How does this arise? Mostly, I think, it’s the press of everyday business. We have more on our plates than we can possibly do. We tend to put our noses to the […]
Using What You Sell…..
Some years ago, I was responsible for leading sales/marketing for IBM’s manufacturing sector. Those were the years when we were introducing software solutions, not just selling naked hardware. We had invested in developing relationships with key suppliers of engineering design tools, ERP, process control systems, and others. We went to market with a solutions focus, helping manufacturers solve their toughest design and production problems. As we were engaging our customers, a problematic question arose, “IBM is a big design and manufacturing company, what tools are you using to drive design and manufacturing performance?” “Oh Shit!!” That was a question, we […]
Purposefulness And Focus In Selling
Too often, we seem to be wandering, aimlessly, in our understanding of what our jobs, as sellers, are. We have a notion that we are accountable for producing orders that drive revenue, enabling us to achieve our goals. But how we do this is all over the place! To many, too many, it’s only about prospecting. Fill our pipelines with qualified leads, and the numbers will work out–we’ll win some, lose some, but hopefully get enough to achieve our goals. And when we seem to be falling short, we ramp up our efforts. “More,” always seems the solution to every […]
Is The Customer Always Right?
Fred Copestake posed an interesting survey on LinkedIn, “Is The Customer Always Right?” It’s an interesting question, applying not only to customers, but also to each of us. What’s important here, and the biggest challenge, is perception. All of us, customers included, will always think we are right. Reflect, for a moment, why would someone continue to do things they know to be wrong or incorrect? It just doesn’t make sense. With the exception of criminals (of all types), people do not consciously choose to do something they know of as wrong. They choose to do the best thing possible, […]
“Sales Are Math,” Selling Isn’t!
I recently read a LinkedIn post, one of the statements was, “Sales are math.” For a moment I scratched my head, then I realized the author was absolutely correct. The noun form of the word, Sales, is about accounting for a transaction. When I was EVP of Sales, every day I would call my sales ops VP, asking her, “What did we book in sales today?” She would provide the total of POs we had gotten. She might say something like, “Dave, we got 12 POs in the US, totalling $2.75 M, EMEA had 15 @ $2.2M, and APAC had […]