Regardless of our role–customer, sales person, sales manager, executive, we face similar issues.
Overwhelming and conflicting information and data, rapidly shifting priorities, time and space compression, dizzying complexity, more choices yet fewer realistic alternatives, ever accelerating change, continual disruption, increasing confusion.
We are expected to do more, with fewer resources, in less time, with more-but perhaps not the right information.
It’s no wonder stress levels are so high, that people are tired. Often we seek refuge in the familiar, not necessarily because we want to, but because we don’t know what else to do. We are confused by choice. Often, when we should be moving faster, we often slow down–confused, disoriented.
What we seek is Clarity. We seek to understand, to extract meaning from all that surrounds us, every day.
As we seek to help–whether it’s our customers, the people on our team, executives trying to understand, perhaps the greatest value we can create is to help provide Clarity.
As sales people, helping our customers understand, helping them navigate, helping them prioritize, helping them see what they may have been blind to, helping them change is perhaps the greatest value we can create. Providing clarity, perhaps it’s that “Aha” moment, perhaps it’s just “I get it….”
Perhaps more than Insight, more than challenging, more than providing solutions, providing clarity creates great value for our customers.
As managers, our people and teams seek the same. The issue is often less of “wanting” to do something, but the which one, what priority, with who, why, what, how. Helping our people sort through the array of alternatives and choices, providing them context and frameworks in which they can figure it out and take action. Ultimately, providing clarity is the critical difference in driving the behaviors needed to achieve goals.
Our management, others in the organization and up the food chain are similarly challenged. They face similar issues. In seeking answers, what they most need is clarity.
As human beings and individuals, we seek clarity in our own lives. We want to know what to do — to achieve our goals, to enrich relationships, to create meaning, to have an impact, contribute, to be happy.
Providing clarity isn’t easy, but the more we can do this to our customers, our people, our management, ourselves the more we achieve.
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