Preface: For those of you who are fortunate enough to know Maddy Goldberg, you might be asking yourself, “I didn’t think Maddy was a sales person…..” In reality, everyone sells! We are always trying to get others to buy into our ideas or strategies, to do things that are important to achieving our goals, to change and move forward. When I first met Maddy, I was immediately struck by her ability to engage people in meaningful ways. She has an ability to listen deeply. She always demonstrates her caring in every interaction. And these are critical in moving forward.
Two sentences that are so important, “It is imperative to gain as much insight from the customer and always ask the questions if you don’t know the answers. In my experience, this only strengthens the relationship for the long haul and creates a trust which will ultimately prove to be most beneficial for all involved.”
Why I’m So Interested In Selling
It’s all about the “ask.” It is essential to establish a relationship based on the needs of the customer/client, not about securing the deal. Listen first, talk last.
My personal experience in business spans multiple platforms; from sales, media relations, talent booking, advertising/publicity, pitching satellite media tours for major news outlets, marketing, branding, video production and promotion and customer service.
I was in the right place at the right time. Moving to Los Angeles from New Jersey in 1978, I gained employment in the entertainment field, working in television, film, music labels, management companies, animation, media and ultimately establishing an entertainment corporation. By aligning myself with the creme de la creme, I was fortunate to gain experience and respect from the best in order to hone my craft. Having this unique opportunity to grow, allowed me to focus on my passion to connect with people on so many levels. To this day, those relationships remain. I am forever grateful!
In order to achieve the ideal mutual outcome, one must do their homework in understanding the whole picture by taking the time and effort to navigate all points of view. It is imperative to gain as much insight from the customer and always ask the questions if you don’t know the answers. In my experience, this only strengthens the relationship for the long haul and creates a trust which will ultimately prove to be most beneficial for all involved.
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