In 1999, Joe Pine published a fascinating book, Mass Customization. It focused … [Read more...]
Tag: Lean Sales And Marketing
Mass Customization, Creating "Markets Of 1"
10,000 Hours To Mastery -- Or A Good Start Posted on April, 2013
I’m a real fan of Malcolm Gladwell’s Blink. One of the most impactful parts of … [Read more...]
Do We Really Understand Value? Posted on April, 2013
My recent posts, "But Your Price Is Too High," and "Price Is Meaningless Until … [Read more...]
Sales Forecast Accuracy, Demand Planning And Other Ramblings Posted on March, 2013
I've been involved in a number of conversations about my positions on Sales … [Read more...]
What's Quality Have To Do With Sales And Marketing? Posted on March, 2013
Quality is a word I almost never hear in a discussion about selling. Sure, … [Read more...]
Creating Social Business Success Posted on March, 2013
Every week, I would venture there are over 100 blog posts or articles talking … [Read more...]
Lean Sales And Marketing--"Every Activity Has A Context" Posted on March, 2013
I'm at the Forrester Sales Enablement Conference. It's fascinating, I'll have a … [Read more...]
Sales Operations--Under Appreciated Resource For Sales Effectiveness Posted on February, 2013
Sales Operations has a different meaning for every organization. In some … [Read more...]
Pipeline Integrity Posted on February, 2013
The funnel/pipeline is a key tool for sales people and managers to assess … [Read more...]
Marketing And Sales--Nimbleness, Agility, Flexibility Posted on February, 2013
My post, Marketing Displaces Sales, created a lot of comments and discussion. … [Read more...]