From Process to Performance: Critical Behaviors for Sales Outcome

Spence Wixom, CEO of The Brooks Group had a fun conversation with me about The DNA of Sales Excellence.

Here is the description for this episode:

Is your sales process working against you? A majority of sales organizations have a defined process—and their teams follow it. But many still struggle to hit targets and build lasting customer relationships. The answer lies in what behaviors the sales process is actually designed to reinforce. In this session, we’ll challenge the assumption that activity equals effectiveness and make the case for consultative selling as the foundation of any high-performing sales process. You’ll learn: • How to recognize the concerning signs of a seller-centric process • What customer-centric selling looks like at each stage of the sales cycle • What it takes to build a team with the skills and confidence to execute well • Critical behaviors that separate the average from the exceptional—and how to integrate those into day-to-day execution If your process isn’t driving the outcomes you need, this webinar will show you why—and what to do about it. Learn more about our sales process, IMPACT Selling: https://brooksgroup.com/sales-trainin…