Today Andy gathers a roundtable of sales veterans exploring the importance of win rates, the shift in commission-based sales, innovative sales strategies and creating customer-centric cultures. Molly McKinstry, Head of Sales at Calendly, Mitch Little, Founder of CUSP and formerly the Sr Vice President – Worldwide Client Engagement at Microchip Technology, and Dave Brock, Founder/CEO of Partners in Excellence and author of ‘Sales Manager Survival Guide’ discuss focusing on understanding why certain deals are won and emphasizing the importance of customer obsession. They also talk about the recent trend of moving from a commission-based sales team to a non-commissioned one driven by the company’s goals, resulting in remarkable employee retention. They get into the need for aligning with the customer’s process and truly understanding their needs, and the challenges in remote selling and the emphasizing the need for change within sales methodologies.
Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!