Global Expansion isn’t only about adopting new markets, it’s about adopting new customers and new ways of thinking.
Too often, companies look at global expansion and simply see a chance to extend their current operations. If you adopt that line of thinking then you may be tempted to decide that all you need to do to succeed is scale your processes and practices, accordingly.
Original Post: https://openviewpartners.com/blog/global-expansion-dont-be-fooled-by-these-misconceptions/
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