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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
What’s “Prompt Engineering” Have To Do With Sales?
Brent Adamson and I were having one of our normal conversations, by which I mean, it wanders all over the place, a good part of this discussion is making each other the victim of our bad jokes, and we go deep on 2-3 issues about selling, thinking about new ideas and approaches. One of the things we were talking about was AI and how it can be used most effectively in selling. Brent had been reading some of my posts, he had been talking to a lot of people and experimenting himself. He said something to the effect, “I just […]
What ChatGPT Teaches Us About How We Sell, It’s Frightening!
Last week, filling idle time one evening, I decided to conduct an experiment with ChatGPT. Earlier in the day, I had been looking at a ChatGPT led training program for sellers. As part of the program design, it suggested it engaging sellers in role plays. I was curious about how that might work, so I decided to experiment. After describing a potential selling situation, I suggested a role play, where ChatGPT was the seller and I was the customer. You can see my adventures with this role play in ChatGPT As A Seller! See ChatGPT Pitch! It was a fun, […]
Our Perspectives Limit What/How We See….
In March, 1976, one of the most famous covers of the New Yorker Magazine appeared. It was Saul Steinberg’s, “View Of The World From 9th Avenue.” It represented “New Yorkers’,” more accurately, a “Manhattanites’” view of the world. The cover was a smash hit, posters were published, I think every office in Manhattan had a framed version. When I moved to Manhattan some time later, I had it on my apartment wall. Parodies of the poster started being published. I remember visiting Silicon Valley, and saw the Silicon Valley version, featuring Page Mill Road and Stanford University. As a proud […]
Why Are You Still Using Your Old Playbooks?
This weekend, late evening, I turned on the TV, paging through the channel guide. I realized, 90% of the content is repeats. The same old (often enjoyable) shows, cycling and recycling. Columbo, Monk, endless NCISs, Law and Order, Family Feud, and on and on. Movies that have repeated endlessly–all the James Bond movies, Dumb and Dumber, Fast Times, the Breakfast Club. All entertaining, but designed for very different times and circumstances–yet we keep going back to the same old things. The world has changed, but we are still doing the stuff we’ve always done–at least in selling. We may have […]
The Illusion Of A Shortcut
It seems to be human nature to constantly search for shortcuts–or hacks. I’m constantly looking for shortcuts. I explore, “How can I get this done in less time? How can I create this outcome with less work?” A favorite book from years ago was Tim Ferris, “The 4 Day Workweek,” was filled with ideas and shortcuts for all sorts of things. Our social feeds are filled with “experts” offering shortcuts, which we devour, often, implementing blindly. And, too often, these shortcuts fail. They may work for a short time, but they become less effective and we search for another shortcut. […]
ChatGPT As A Seller! See ChatGPT Pitch!
Warning: There is no redeeming value to this post. Call it Friday musing or Fun and Games with AI. It does provide a warning for many of us blindly jumping on the ChatGPT bandwagon, it does make many very obvious errors and struggles to understand them. I continue to discover new things to challenge ChatGPT with. I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills. My thinking is, rather than developing a conventional training program, I want to create a challenge for the participants. I will create a […]