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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

The Willingness To Be Wrong

By David Brock | June 27, 2023

The willingness to be wrong. Not quite the poster child for our daily affirmations wall, is it? “I will be wrong today. I will embrace failure. Errors are my best friends!” Nothing you see leaders bragging to each other about, “I was wrong more times than you!  I win!” But the willingness to be wrong, or perhaps, the willingness to admit that we were wrong is critical to our growth, learning,  and ability to achieve our goals (individually and organizationally). First off, nobody likes to be wrong. Not your customers, not your team, and especially not each of us.  It’s […]

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The Problem With Band-Aids

By David Brock | June 26, 2023

Each of us has had some small cut or scratch with, perhaps, a little bleeding. Band-Aids are indispensable for those. Usually, we use them less for stopping the bleeding, rather to prevent further aggravation of the cut and reduce chances for infection. But when the injury is much bigger or deeper, band-aids are insufficient. These usually require more serious wound management treatment–perhaps stitches (my med device clients are shuddering–I mean sutures), surgery, more robust wound coverings and so forth. And sometimes, there are more profound injuries, internal trauma and other things. Band-Aids are useless, even dangerous in those cases. In […]

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Bits And Pieces, 23 June, 2023

By David Brock | June 23, 2023

I want to call your attention to some fascinating things I’ve come across in the past couple of weeks and a few announcements. Earlier this week, I watched a webcast conducted by two close friends, Jill Konrath and Tom Morris. They were discussing Tom’s book, The Everyday Patriot. Hearing Tom and Jill take lessons from the ancient (and not so ancient) philosophers, applying them to challenges we face in communicating, engaging, and learning–despite our differences, is inspiring. This YouTube video of their discussion is both fun and really important. The Everyday Patriot With Tom Morris. AI one of the hottest […]

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PLG V 13.7???

By David Brock | June 23, 2023

Again, this is one of those posts, where I have to start with a disclaimer. The post is a little snarky. And, yes, it’s intentional, but hopefully to make a point and to help us open our eyes to explore worlds outside of where we normally exist, in this case SaaS. I’ll use the SaaS world as the victim example of my observations, but each of us suffers from tunnel vision in how we look at innovation, go to customer, and discovery in our own sectors. We could, actually, move so much faster and produce far better results if we […]

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Fools With Tools

By David Brock | June 22, 2023

The sales and marketing automation markets are among the fastest growing software sectors. I lost count when total numbers of apps exceeded 20,000. Companies are proud of their tech stacks, often getting into “mine is bigger than yours” discussions. I see clients with tech stacks in the double digits, paying millions in fees. At the same time, when you actually talk to people, the utilization of these tools is very low. I wish it was a minority of managers, unfortunately, it’s not, but when I meet a new client, I typically ask, “Can you pull the most current pipeline report […]

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Coaching Is A Language, Part 2

By David Brock | June 21, 2023

Not long ago, I wrote about Coaching Is A Language. Since writing it, I’ve had a lot of interesting conversations–and workshops on the language of coaching. Fortunately, it’s very different than my college language classes in conjugating verbs, learning gender categories for nouns, and endless drills repeating the same phrase over and over until I had the pronunciation correct. We’ve always treated coaching as a discreet event and not a method of communicating. Coaching is something, if we do it, that is a meeting or activity with one of our people where we “coach” them. Too often, it doesn’t happen–data […]

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