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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Being Different Or Being Impactful?
Everyone wants to stand out, everyone wants to be different. Each marketing campaign attempts to be provocative and memorable. Sales people try different techniques to set themselves apart, making them more memorable. But too often, it seems these efforts really miss the mark. Too often, it seems the focus is on being different. There is so much “noise” in the system that to stand out we have to be even more outrageous. We must make stronger, more dramatic claims, we must “shout” more loudly. Soon we lose sight of what we are doing, and being different becomes the end itself. […]
Unsolicited Email, Cold Calling, Prospecting, Nurturing……
So this is what’s happening this morning. I start the morning looking at email. Craig Rosenberg of Focus.com has posed an interesting question: “Isn’t sending an unsolicited email to someone the same thing as cold-calling them?” There’s an interesting discussion with thoughtful responses from people I respect. The responses are trending to “Yes it is the same, and it’s bad practice.” Hmm, interesting….. I keep going through my email. Today I received two emails that are a direct result of my attendance at the Sales 2.0 Conference in San Francisco last week. They are just layered on the other emails I […]
Have A Canned Meeting!
Today, I got a note from Paul Castain. Paul hosts one of the best LinkedIn groups and is the author of the Sales Playboook Blog. Paul usually has an interesting perspective and great ideas. But this time, I thought he had gone off the deep end. He was advocating having a “Canned Sales Meeting.” My initial reaction was pretty strong, I understand having a reasonably standard agenda of topics for a meeting, but doesn’t having it totally canned defeat the goal? Then I read the post. I hve to jump on Paul’s bandwagon, endorsing what he is trying to achieve […]
Do You Have A Plan?
Do you have a plan? Do you have a plan for winning this deal? Do you know the key activities you must execute to win the deal? Do these activities align with the customer’s buying process? Do these activities align with your selling process? Do these activities align with the target decision date? Do you know who is inovled in the decision, their priorities, concerns, attitudes and role in the decision? Do you know the customer decision making process? Do you know who the competition is and how you will position your solutions? Do you know what the customers value […]
Rising Tides Float All Ships, But What About Falling Tides?
“Rising Tides Float All Ships,” a bit of an odd title, given the current economic uncertainty. This term has been used to talk about the false sense of success many individual and executives may have about their peersonal performance and that of their organizations. In great times, or robust growing markets, it’s hard to perform badly. To some degree, regardless how sharp or well executed strategies are, how good your sales and marketing programs are, organizations may seem successful—even when they may not be performing as well as they could—or even when they are performing pretty poorly. In bad markets, […]
Business Acumen–More Than Price
I talk to lots of people about their value propositions and the business cases they have presented for their solutions. People seem to talk the talk, but in reality, I see few people really focusing on the business value of their solutions. Part of the problem is many customers don’t seem to want a business case, they just ask us, “What’s your best price?” But that’t no excuse. If we only respond by providing pricing, then we will win or lose on price. It’s our responsibility as sales professionals to help our customers understand the value our solutions brings–convincing them […]