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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
With No Road Map Or GPS, We Lose Our Way
Imagine you are in a new city. You’ve just landed at the airport, you have just enough time to drive to a critical meeting with a customer, but you have no road map or GPS. Sure you can follow road signs, but sometimes, that’s a little tenuous. You have to proceed slowly, cautiously. Sometimes you make a wrong turn and have to retrace some of your steps–all the while, losing precious time. You worry that you might be late. Clearly, none of us would do that if we had a short amount of time to get to a critical meeting. […]
Struggling With Intolerance
The other day, my friend Jill Konrath wrote a compelling post, Silence Is Complicity. Please make sure you read it. The post resulted in an email discussion between Jill and me on the topic of Intolerance. In the national media, we are pummeled by pundits spewing messages of intolerance. Whether they wrap themselves in their country’s flag, claiming patriotism, or in the “rightness” of their issue, or claiming a religious position, or are just plain mean; we’re surrounded by intolerance. Their messages are nothing but poison. These people refuse to recognize other points of view, other ideas, and positions. Through […]
Sales, Marketing, Big Data, and Stories
Many pundits, including me, believe predictive analytics and big data are becoming the “killer apps” for sales and marketing. Developing deep understanding of our customers, being able to intercept them when they have a higher propensity to buy will become a key tool for sales and marketing. Presenting value in terms of hard, compelling analysis is a critical element of most complex B2B deals. Developing sales and marketing capabilities in being data driven, both in better targeting market and customers and in helping quantify value in working with customers is a critical skill. I’ve written often abou how important this […]
Customer Experience And Silos
We organize our companies by function–sales, marketing, customer service, finance, manufacturing, development, an so on. I suppose the management science guru’s thought it the most efficient way to organize and run a company. Each function has their goals and performance measures, each naturally optimizes what they do to achieve those goals. The senior executive team seeks to make sure the sum of each function’s performance enables the organization to achieve it’s goals. It’s a model that works pretty well. But then there’s the customer. The customer may first become aware of our companies through our marketing outreach. It may be […]
Getting Marketing And Sales Together
I commented on the results reported in IBM’s outstanding survey of CMO’s. The absence of concern about aligning and working with sales was alarming. It generated a lot of discussion an comments. My friend Bob Thompson at CustomerThink commented that absent anything else it would take 10-20 years for marketing and sales to get aligned. He suggested the only other alternative was a strong CEO, taking action to align the functions. I agree with Bob–perhaps I am more pessimistic. The wall that’s existed between sales and marketing probably dates back to the formation of the first sales and marketing departments. […]
Marketing And Sales–Inseparable
I just read the IBM 2011 Global CMO Marketing Study. It’s a fascinating report, based on in-depth interviews with more than 1700 CMO’s worldwide. It’s a must read for any sales and marketing professional. As I devoured the 72 page report, something struck me—where’s sales? In a discussion of critical issues facing CMO’s there was no discussion of the Sales Function or how Sales and Marketing need to work together. I wondered if I missed something, so I searched on the words “sales, sale.” Those words occurred 23 times in the 72 page report. Two times in the title of […]