Partners in EXCELLENCE - Making a Difference

Blog

Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

It’s Not The Commitments We Make, It’s Those That We Keep

By David Brock | October 4, 2012

Sales people are always making commitments.  “We can solve your problems!”  “We absolutely can meet your schedules?”  “We have no problems meeting your terms.”  “I’ll have an answer to that by……”  “I’ll be there Friday at 9:30 am…….” The problem we have is not making commitments, it’s keeping them.  In fact, as I speak with customers, the key differentiator they see is this ability to keep commitments.  From the point of view of the customer, the ability of the sales person to meet commitments–no matter how small, is a reflection of the ability of their company to meet commitments.  So […]

Print Friendly, PDF & Email
Read More

Old Dogs Can Learn New Tricks! (Are The Pups’ Learning As Well?)

By David Brock | October 3, 2012

Continually learning and improving our skills is critical, regardless of how “seasoned” we may be.  It’s been a real joy through my career to have the opportunity to learn from my experiences, and more importantly from that of others.  In virtually every engagement, we are privileged to learn from some of the smartest people in business, sales, and marketing–our clients. One of the reasons I am so active in social media (beyond the ego gratification of folks like you reading my ramblings), is that I’ve met so many great people and been able to learn from them. Today, I had […]

Print Friendly, PDF & Email
Read More

Making Progress, What Do We Talk About Next?

By David Brock | October 2, 2012

So you’ve finally qualified a deal, you have something real to compete for, an opportunity to win.  Usually, you start planning what you need to do, make some calls, find out what they want, prepare a proposal, present your solution, close the deal.  Simple. In reality it seems things drag on and on and on and…..  We blame the customer, they aren’t moving forward.  In some cases, that’s  true, but too often, I think much of the blame rests with us–the sales person. When I sit down and review deals with people, the strategies seem unfocused.  Some sales calls where […]

Print Friendly, PDF & Email
Read More

What Impressions Are You Creating?

By David Brock | October 1, 2012

My friend Bob Thompson of CustomerThink posed an interesting question the other day.  Bob’s really an authority on customer experience and tends to take a broader view of customer experience than most–and I think he is right. We talk a lot about the buying experience and the customer experience, as though those are the most critical things to consider and measure as we look at the overall topic of customer experience.  As intense and focused as they may be, I think we miss a huge amount by just discussing these. While not elegant, we need to be thinking about the impressions both […]

Print Friendly, PDF & Email
Read More

Are False Positives Killing Your Sales?

By David Brock | September 29, 2012

A False Positive is a term used in medicine.  Imagine some sort of test that comes back with results saying you have a life threatening condition, but in reality you don’t.  The results of the test were mistaken, giving a False Positive. If your doctor doesn’t know the results are mistaken, that a False Positive has occurred, the doctor could prescribe treatments for a condition you don’t have.  They can be quite painful and may create a whole series of problems that can be devastating. In medicine, researchers and doctors are particularly concerned about False Positives.  Often, the reason multiple […]

Print Friendly, PDF & Email
Read More

Preaching To The Choir

By David Brock | September 27, 2012

Prepare yourself for a rant, it’s been one of those mornings!  As a preface, I’m proud of being a sales professional.  I aspire to create value for my customers in every exchange.  I strive to learn and improve, despite the years of experience and greying hair. But then I get mornings like this, I’ve been besieged by a half dozen of the most ill-conceived, poorly executed, manipulative prospecting calls one can imagine.  They make me ashamed to be a sales person.  It started in the middle of the night.  My mobile beeped with a text.  “Dave, how r u doing?  Haven’t […]

Print Friendly, PDF & Email
Read More

Search by Month

Join Our Newsletter

Partners In EXCELLENCE | PHONE: +1-949-305-7146

Print Friendly, PDF & Email