Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Over the past few weeks, I’ve published a number of posts on pricing, value creation, walking away. They’ve stimulated some interesting comments and discussion. As I’ve read many of the comments, it struck me that we need to talk about whether we really want to chase after every opportunity. Too often, we’re driven to win business–at any cost! We chase deals, get emotionally attached to them, are desperate to close them because we need them badly. We end up discounting, to painfully thin margins, sometimes entering into unprofitable deals. We do everything we can do get business–any business–even bad business. […]
Read MoreI’m a real fan of Malcolm Gladwell’s Blink. One of the most impactful parts of the book is the discussion around what it takes to achieve real mastery of something. Whether you are an orchestral musician, a world class athlete, a high performing doctor, or a sales professional—it takes a minimum of 10,000 hours to achieve mastery. Give me a number, it’s something I have to achieve. It’s like quota, I immediately thought, “Have I achieved mastery yet?” Where am I on the 10,000 hour scale? How much longer do I have to go? Quickly, I pulled out a calculator. […]
Read MoreA natural question customers always ask is, “How much does that cost?” Unfortunately, too often sales people answer incorrectly, responding with, “The price is……….” Cost and price are very different! If we answer with our price, we’ve immediately transformed the conversation into a pricing discussion. The end of this conversation is always the level of discount you’ve provided. We totally miss the opportunity to really talk about costs when we shift the conversation to pricing. “How much does that cost”” It’s a different question, with a whole range of different answers. We can use these answers to transform the discussion […]
Read More