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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

What If We Managed Our People The Way We Sold To Our Customers?

By David Brock | January 9, 2013

I had this brilliant idea for a post on sales leadership and organizational transformation.  When we sell to our customers, we give them insight about how to improve there businesses, we help them identify new opportunities to grow, to improve the efficiency and effectiveness of their operations.  We have powerful methodologies or approaches  like Consultative, Solutions, Customer-Focused, Challenger, Provocative Selling to help us do this. I thought it would be brilliant to write a post applying much of what we do in selling  to leading and developing our people. I sat down at the computer, wrote the title and it struck me […]

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‘Tis The Season To Declare “The Death Of [Fill In The Blank]”

By David Brock | January 8, 2013

The other day, Paul Dunay tweeted about an article on “The Death Of Marketing.”  He and I ended up tweeting back and forth about  the title being trite.  It seems this time of year brings out lots of articles pronouncing the “Death Of Something Or Other.” I suppose, after bloggers and writers have exhausted all the topics about New Year’s Resolutions, there’s a struggle to come up with blog topics—at least until Valentine’s Day.  “The Death Of…..” topics are probably fashionable. I get a little tired of these pronouncements.  It seems ever since I started my business career, there have […]

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A Virtual Sales MBA Part 2

By David Brock | January 6, 2013

There were a number of questions arising from my, A Virtual Sales MBA Post.  Rather than answer individually, I thought I’d provide a brief post consolidating responses. Books:  I was asked by a number of people for recommendations on books.  It’s kind of tough, I read a lot.  In virtually every book, I find something worthwhile.  I thought I’d tell you what’s on my iPad and Desk right now.  A few I’ve just completed.  A few, I am re-reading, so I’ll jump around in them, the others, I’ll complete these in the next 4-6 weeks: My Life and Work, Henry Ford:  This is […]

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A Virtual Sales MBA

By David Brock | January 5, 2013

Matt Heinz came up with a very provocative idea.  He created a self-education plan for sales professionals.  A course of study or “virtual MBA.”  First, I’m flattered to be included on his list of “blogs you should be reading.”  Matt’s is certainly one I read, and you should read as well (but he is either too modest to put it on the list, or realized people had figured it out–since they were reading the post). What would a “Virtual MBA” for sales look like?   One thing I notice about the very best people in any profession is they are […]

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Preparation Enables You To Get Out Of Your Own Way

By David Brock | January 3, 2013

Often, I get pushback from folks when I talk about leveraging a sales process, developing and documenting a deal strategy, or researching and preparing for sales calls in advance.  The arguments usually focus in a few areas, “It restrains my creativity,” “It cramps my style,” “Every situation is different.”  The list can go on, but to my mind they are just excuses. In reality, research, preparation or leveraging a process enables you to get out of your own way.  Preparation enables you to be truly present and participate in the meeting or call, or to be responsive to twists and […]

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Don’t Count On Your Customer To Be Good At Communicating

By David Brock | January 2, 2013

As sales professionals, we spend a lot of time learning how to communicate.  We read countless books and articles, we learn how to ask better questions, we learn (hopefully) how to be better listeners, we learn how to be more persuasive and to do much better presentations.  We seek to become master communicators. But we forget, effective communications is two ways.  Regardless how effective we are as communicators (and too many of us have a loooonng way to go), if our customers can’t communicate, we can’t be impactful. Unfortunately, we take it for granted.  We assume that our customers can communicate effectively–with us and […]

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