Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
OK, maybe misery is too dramatic, but at its core, unless our customers are “miserable” we will never be successful in selling them. This morning I was having a conversation with a sales person in a healthcare related company. We were discussing his sales strategies, value propositions, and how to get customers to buy. Finally, possibly in frustration, I blurted out, “Your services create value for people in misery. If they aren’t in misery, you’re wasting your time and their time.” In hindsight, I felt a little like Gordon Gecko declaring “Misery is good!” As crass as it sounds, all […]
Read MoreGet your minds out of the gutters! My mom reads these posts! I’ve been avoiding this in my blog for some time, but I’ve broken down and decided to write about it. The “C” words I’m talking about are Commission and Compensation. A few weeks ago, a colleague and I were commiserating about the topic. Seems we both are always asked about, “What’s the best commission plan, how should I pay my sales people, should I look at a 70/30 split, what about 100% commission” and on and on and…… We know people want answers and help, but it’s one […]
Read MoreIt’s clear we’re in a frenzy of networking and connecting. There seems to be a rush to establish connections, friends, whatever. People are reaching out, connecting, racking up the numbers. They’re using every channel possible–LinkedIn, Twitter, Facebook, Google +, and more. But then there’s this odd phenomena. Somehow, I’m under the mistaken opinion the purpose of networking and connecting is to form some sort of relationship. It needn’t be close, but it’s a relationship. We build some sort of informal bond, develop some level of trust……… But instead, networking seems to be more about, list generation, lead gen, and other things–but little […]
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