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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
The Weaponization Of Social Media
I just read Chris Brogan’s piece, The Bare Truth About Social Media, a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. Corporations, small businesses, individuals are in ever escalating races for share or the social media space grab. How do we accumulate followers, how do we accumulate likes, how can we “buy” Twitter followers to look more popular, how do we increase our Klout or Kred, how many eyeballs can we get? It seems that we have taken all that was bad about the […]
Customer Success And Quota Attainment Are Not In Conflict
In a comment on one of my posts, Andy Rudin reminded me of something we overlook: Customer Success And Quota Attainment Are Not In Conflict. Too often, our behaviors don’t reinforce this, we are so driven for our own personal success and quota attainment, we forget the customer. Or our managers are so focused on the numbers, they drive behaviors focused on our numbers and less on customer success. We know the consequences of these behaviors—customers recognize it and “reward” us for that behavior, often by choosing to do business with someone who cares about their success instead of making the […]
Competing For Mindshare Or Meaningshare
Mindshare is top of mind(so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? We want to capture mindshare with consumers. Creativity in commercials, advertising, leveraging social platforms, increasing volume (figuratively and literally) all aimed at getting the attention of the consumer. We want to capture mindshare of corporate buyers. We race to create more content to have more to share with them. We diversify channels of communication, we leverage every tool or technology we can, we increase volume to capture the attention of the business buyer. There is lots […]
Selling Processes And Rube Goldberg
Rube Goldberg was a Pulitzer Prize winning cartoonist, sculptor, and author. He was famous for inventing machines that took the most simple tasks and made them insanely complex. Sometimes, when I look at what we do to ourselves in Sales and Marketing, I wonder if we aren’t creating Rube Goldberg machines. Whether a strategy to close a deal, the selling process itself, our commission plans, our go to market programs, the latest cool, sales or marketing program……. Sometimes, it seems we take what should be so simple–finding customers who have problems we can solve and helping them solve them and […]
The Email Query
I get these every day. “Hi Dave, I just wanted to follow up to see if you received my last email? In case you did not, I’ve included it below. Let me know if you’d like to jump on a quick 10-15 minute call to discuss. Have a great day!” It was signed by the sales person and the original email was attached. I responded: “Yes, I received your last email. My lack of response should be an indicator of my total lack of interest.” Why do sales people do such stupid things? Why are they trained to do such […]
Complexity Is Just An Excuse
There is no question, our worlds are very complex. The challenges our customers face are complex. The challenges we face within our organizations are complex. The challenges in engaging our customers and trying to solve their problems are complex. Complexity is a reality! We’re surrounded by, enmeshed in and consumed by complexity. Sometimes, I think we revel in complexity, “Real men (and women) do complex stuff! It takes a tough man (and woman) to solve tough problems! Simplicity is for weenies!” But then someone comes along and disrupts all of that. It’s a hot start-up, someone with a new idea. […]