Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
My friend, Tim Ohai, wrote a brilliant guest post today: Cooperation Is For Losers. While the entire post is great, one sentence struck me, “You have to be disruptive to the point of discomfort……” That sentence probably makes many of you uncomfortable, it runs counter to what so many opinions we may have about selling. We want to build relationships, we want the customer to trust us, we don’t want to rock the boat…… But having a “comfortable” customer is the worst thing possible for sales. If the customer is experiencing no discomfort, they have no reason to change, no […]
Read MoreIn several posts recently, I’ve been railing against lazy, unimaginative selling. I have to confess, I have no tolerance for laziness, and tend to be pretty hard-nosed when I see it. Pardon my venting, but I just need to let it out. Laziness is all around us, but it’s often hard to spot. Often it’s cloaked in a frenzy of busyness. We see it everyday. It’s the tired old email campaign–poorly written, poorly executed, poor follow up (If you want to see me rail, read “The Email Query.“) It’s not preparing for the sales call. After all, we’ve made 100’s […]
Read MoreI’ve written before about how many opportunities we inappropriately disqualify because the customer doesn’t have the budget. If you’d like a refresher, look at “We Don’t Have The Budget.” I’ve gotten a lot of emails on this topic and realized I needed to continue to expand on this. It’s important that we understand how the customer is going to pay for whatever they are or that we want them to buy. If we don’t understand their budgeting and funding process, so much of the time, we’re just crossing our fingers and hoping. Hope isn’t a sales strategy! We know we […]
Read More