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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
No Free Lunch, Investing In Sales And Marketing
My friend, Anthony Iannarino wrote an interesting post, A Cheap Sales Force Is An Expensive Problem. He hits on a critical issue and mistake–one that I see too many entrepreneurs and small business owners make, often with devastating results. Too many entrepreneurs and small business owners don’t have an appreciation for the value of sales and marketing, probably because they don’t understand the functions. All the investments made in product development, manufacturing, services, infrastructure are wasted if the company fails to acquire paying customers! It’s kind of like buying a Ferrari, but then equipping it with the cheapest possible tires […]
How Do You Make Money?
How Do You Make Money? This question, and it’s variants, is probably the single most important question for us to understand. Being able to answer this question and it’s variants is critical to our success as sales professionals. It’s not a simple or a trivial question. The unprepared would give simple and trivial answers, “we sell stuff.” But the question is actually profound and your ability to answer it is critical to success. Let’s look at it, but with some twists. Variant 1, How do our customers make money? To answer this properly, we have to understand their markets, competitors, business strategies, […]
Hanging Out Where Our Customers Hang Out
I’ve been writing a several posts about social technologies and social selling (“Hiding” Behind Social Selling and What’s All This About Social Selling). One of the key points of the articles and the many great comments is, social selling and social technologies are different. Selling is social–regardless of the technology we use. Social technologies can expand and accelerate our ability to engage and connect in meaningful ways with customers. Usage of social platforms and technologies continues to skyrocket. There are many that say “Engagement is all about the web and social platforms, that’s where all the action is at, that’s […]
“Hiding” Behind Social Selling
The post, “What’s All This About Social Selling,” provoked a lot of reaction. As I started reading the discussions, I started thinking more. Do the “social tools,” make us less social? As you know from the article, I believe “social selling” or “social business” starts with a set of beliefs or values about how you want to connect with, engage, and create value for the customer and prospects. Selling has always been “social,” it’s always been about people connecting, engaging, creating value. The channels by which we connect change and technology enables this. But do the many of the social […]
What’s All This About Social Selling?
There’s a lot of talk about social selling. When you peel it back, it’s a lot of talk about technology–choose your favorite; Twitter, Facebook, LinkedIn, Blogs, and so forth. In theory, we’re all supposed to be Chattering, Yammering and Jiving. But is this what social selling is really about–technologies? Or is it about our customers? Is it about engaging customers in improving their business? Is it about helping them grow, improve, achieve their goals and dreams. Is it about creating value for them in every interchange? Is it about challenging them, getting them to think differently? Is it about earning […]
Sales People Do What You Measure And Compensate Them To Do!
I’m sure there are some snarky reactions, “Well thanks for the insight Dave, I never knew that?#!” Yeah, Yeah, we all know that, but here’s the real issue, “Are we measuring and compensating them to do the things we WANT them to do?” That’s where things start falling apart. My posts, Sometimes Revenue Is The Wrong Sales Metric and Conditions Of Employment have stirred a flood of comments and emails. I thought I’d expand the discussion here. Growing revenue, and profits, are key objectives of any organization. Simplistically, we think of sales as responsible for driving revenue growth. After all, […]