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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Purpose Driven Sales
pur-pose: noun, 1. The object toward which one strives or for which something exists an aim or a goal…… 2. A result of effect that is intended or desired, an intention. 3. Determination, resolution. 4. The matter at hand; the point at issue. Being purpose driven is not an accident. It’s a choice, a conscious strategy to achieve. It’s a choice about creating meaning in everything we do. It is why we choose to sell, less how or what we sell. Being purpose driven is doing things by design. It’s about having a strategy, it’s about having a plan and executing […]
Shooting From The Lip
Most sales people are very fast-we think fast, we react, we talk. We’re prepared to immediately jump in, reacting to anything that’s happened in our deals. We’ve been through similar situations over and over, we have polished responses and can deal with virtually anything. The customer says something, we respond. Couple that with being busy. We have too much on our plates. We have reviews, meetings, we’re measured by activities—often meaningless activities. We don’t take the time to prepare, after all we can just shoot from the lip. We can always respond to anything the customer does, we listen for the […]
We Can’t Ignore Poor Performers!
Every organization has them, the bottom 20%, the people who are not meeting our expectations of performance. They’re a problem–for themselves, for their managers, for the organization, and for your customers. My friend, Mike Kunkle wrote a great post on this, Focus On Your Average And Poor Performers To Improve Sales. Too often, we just ignore them. We shut them out, we don’t spend time working with them. When we do, they have the potential of sucking up management time. Ignoring poor performers is the worst thing we can possibly do. Yet hundreds of blog posts would imply that you […]
Searching For Answers
Answers are what we, as sales people, are about—we look for answers from our customers, “What do they think of our solutions?” “When will they place an order”” “What does it take to win their business?” We’re hungry for answers to those questions. We, also, have answers for our customers.–even before they’ve posed the questions. But answers are meaningless without great questions and great understanding. As sales people, we’re trained to ask questions—usually these are focused on eliciting the responses that allow us to start “pitching.” But these aren’t the questions customers are most concerned about, they don’t generate the answers […]
Everything Begins With Principles
Principle (Noun): 1. a fundamental truth or proposition that serves as the foundation for a system of belief, or behavior, or for a chain of reasoning. 2. a fundamental source or basis of something. Synonyms: truth, proposition, concept, idea, theory, assumption, fundamental, essential, groundrule. It’s amazing how few conversations about business and selling begin with principles: Why am I a sales person? Why do I sell? What do I stand for? Is what I sell and my company aligned with what I stand for? What are my values and beliefs? Who are we as an organization? Who are our customers? […]
Sales And Procurement, Racing Toward Each Other
As sales and marketing professionals, we’re consumed with the change in our professions. Buying and Buyers are changing. Those things we used to do are no longer as impactful. Many of us are trying to do more of the same, faster. We leverage new technologies, so now we can do things at the speed of light—doesn’t mean they’re the right things, but volumes of activities are up. After all, sales is a numbers game. We attend lots of conferences with our peers, we read the sale blogs, we talk to, perhaps commiserate with, each other. Without a doubt, there is […]