Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
I’ve decided to write a periodic series about bad prospecting letters. Every week, I receive dozens of just horrible letters. Fortunately, Outlook does a pretty good job a sending them to SPAM, so I don’t have to deal with the “I’m following up with the terrible prospecting letter I sent last week with another terrible letter.” They are from sales people who are just executing poorly. Maybe they haven’t been trained, they are getting bad templates or materials. Even though they are bad letters, there are too many to single out. An in some sense, it may not be fair. […]
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