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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Losing Your Highest Performing Salesperson!
No one wants to lose their highest performing sales people. Ideally, we do everything we can to keep them challenged, excited, motivated, and contributing. Often, if we think they are in danger of being wooed away to a competitor or another job, we’ll look at adjusting compensation, incentives or other things. We do whatever we can to retain these high performers. Yet there is one hugely stupid mistake we make that causes us to lose too many of our top performers. We promote them into sales management! If I had a nickel for every time I saw this happen……… (well […]
What’s Your Ask/Tell Ratio?
Whether you are a manager or a sales person, your Ask/Tell ratio is critical to your effectiveness. The Ask/Tell ratio is a simple concept–few people think about it. It’s simply the ratio of questions you ask, compared to the statements you make. Ideally, your Ask/Tell ratio is significantly over 1. That means you spend a lot of time asking questions, learning, exploring, discovering. As a sales person, a high Ask/Tell ratio probably indicates you are engaging your customer in conversations about them and their business. Through your questions and discovery, you are helping them learn, helping them explore, helping them […]
There Are No Cliff Notes To Success
I’m ashamed to admit it, but at one time, I was addicted to Cliff Notes. Yes, in college, I bought Cliff Notes for some courses—you know the ones. They were the courses that had nothing to do with my major but were courses I had to take to graduate. Most of my knowledge of classic English Literature is not from reading or studying English Literature, but from devouring the Cliff Notes before the exam. (I think part of my shame is that Mom reads these posts everyday. She thought I was a great student. Sorry Mom, Dickens really has never been […]
Wishful Thinking
Over the past weeks, I’ve been participating in a number of quarterly reviews–sales people presenting to their managers, regional vice presidents reporting to the CSO, EVP’s and GM’s presenting to the CEO. A part of each of these reviews is the outlook for this quarter and the rest of the year. Most are OK, maybe not great, but you can see a way for them to get to the goals they are trying to achieve. But every once in a while, there are some beautiful works of science fiction or wishful thinking. It’s usually from a person who has badly […]
Don’t Disadvantage Yourself In Your Deal Strategy
You’ve invested time in qualifying your deal. Now you want to move the customer through their buying process–maximizing your ability to win when they make a decision. At this point, it’s critical to build a strong deal strategy. Without this, you’re lost. But I’m amazed at how bad most people’s deal strategies are. They don’t understand the customer, both the organization and the individuals involved. They focus on their products and solutions, trying to demonstrate superiority over competition. They haven’t taken the time to research, question, probe the customer. What’s driving the need to change? How did they get to this place? […]
High Velocity Prospecting
I’m a huge fan of high velocity outbound calls — at least when done well. Recently, I needed to buy a new car, my current car was coming off lease, I thought I’d take advantage of some of the end of quarter promotions. I did my research, narrowed down to a couple of different models, configured those models at the manufacturer’s sites (Build Your Car) to get an idea of pricing. I researched the various sites to find the promotions, deals, discounts I might get for the vehicles I was considering. Finally, I made some internet queries to a few dealerships suggested as […]