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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

Sales Leadership Dysfunctions — Sales Managers As Desk Jockeys

By David Brock | June 23, 2016

I’ve written about a couple of dysfunctions—Anti Sales Attitudes and the Need For Clarity and Direction.  One of the more common dysfunctions is sales managers leading from behind a desk. Increasingly we find sales managers either trapped behind or hiding behind a desk.  It comes about in a number of ways. Often organizations become increasingly bureaucratic and process bound.  There are endless reports (odd when many of the tools are supposed to save us time on reporting) and urgent internal meetings requiring sales management participation.  Some of this reporting is necessary.  It’s important to other people in the organization to […]

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Jeb Blount On The Sales Manager Survival Guide

By David Brock | June 22, 2016

Thanks to Jeb Blount of Sales Gravy for this great explanation of Sales Manager Survival Guide.

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Speed Kills!

By David Brock | June 16, 2016

No, I haven’t become the spokesperson for the National Highway Safety Commission, I’ve had more than my fair share of speeding tickets (and actually far fewer than I deserve.) I just read a horrible piece of advice from a “guru.”  The advice was, “Efficiency Drives Effectiveness!” How wrong can a supposed expert be? Efficiency is all about speed, getting more done in less time.  We have to be concerned about efficiency, but only if we are doing the right things in the right way with the right people at the right time! Executing bad selling skills very efficiently produces garbage really quickly.  […]

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Your Coaching Discussions Always Have A Context

By David Brock | June 16, 2016

A few days ago, I had a great discussion with a reader who had just finished reading the Sales Manager Survival Guide.  He’s a senior sales executive who wanted to immediately start applying some of the lessons in coaching the managers reporting to him and to improve their abilities in coaching their people. He had started with the development of a template of questions that he wanted to ask people.  It was a great template, he was artfully applying the non-directive questions I cover in Chapter 12 (How Do You Coach). As we discussed the questions, we talked about the […]

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What’s The Most Important Customer Question Sales People Probably Can’t Answer?

By David Brock | June 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services.  Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell.  They sometimes can present feature –  benefits, for example, “improved productivity, reduced cost,” and so forth. But the capabilities of our products and how wonderful they are, are probably not the most important things in our customers minds. We know this qualitatively and quantitatively by the disinterest customers have in our marketing and prospecting programs touting our products.  Open rates, click […]

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Sales Leadership Dysfunctions–Sales Need Clarity And Direction

By David Brock | June 14, 2016

Not long ago, Mike Weinberg wrote a brilliant article about this, identifying 8 Sins that destroy sales cultures and results.  Be sure to read his article. The issues Mike has identified are critical, not only for sales success, but also for the success of their companies.  I wanted to continue to weigh in on my views of these issues.  Last week, I talked about Anti-Sales Attitudes within companies.  In this article, I want to talk about the Sales Need For Clarity and Direction.  It’s actually closely linked to Anti-Sales attitudes, usually I find those organizations that have these bad attitudes […]

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