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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Thoughts On Agility
Agile is one of the “hot” business buzzwords these days, right along with digital, transformation, and disruptive. (You get double buzzword bingo points if you can use, “disruptive, agile, digital business transformation” in a single sentence on a PowerPoint slide.) But much of what I see under the “agile” banner is far from agile. The concept of agility focuses on improving individual and organizational ability to respond to quickly changing business conditions. Whether they are market shifts, competitive disruption, dealing with overwhelm and complexity (Internal, customer, market), being “agile” helps us both recognize these and take action to respond. Alternatively, […]
Valuing Time–Your Customers’ And Yours
Time is the only non-recoverable thing that each of us controls. We waste it, it’s forever lost. We waste our customers’/prospects’ time, we’ve cheated them out of their most precious commodity. We let our customers/prospects waste ours–we’ve enabled them to de-value us and what we can do to help them. Ironically, we seem to treat time in quite the opposite way. We act as though time is a renewable resource. We don’t take the time to plan/prepare, but we always find the time to do the rework or recover what we should have done. We over schedule, don’t schedule, wander […]
What You’ve Always Been Doing Won’t Get You Where You Want To Be.
I do dozens of business reviews with all sorts of organizations, globally. Many are struggling, they aren’t hitting their numbers–at least consistently. Or their markets/customers are changing, or their competitors are changing. They are all well intended, but too often, they are approaching these challenges in the wrong way. Most of the time, they are committed to continuing to do things, they’ve always done–except just more. They ramp up pressure on the sales people. They arbitrarily increase pressure on activities. Make more calls, send more emails, have more meetings, find more deals. They may up pipeline coverage metrics–rather that 3 […]
Micro-Improvements, An Update
About 6 months ago, I became obsessed with both the concept and power of making micro improvements. I’ve written about it several times, here are some articles you may find interesting: Plateauing, and Micro Improvements-A Progress Report. Most of us focus on massive improvements we make over time, for example, “How do we improve productivity by 20%, how do we grow in ‘double digits?’” The concept of micro improvements is, how do we make small improvements in what we do every day. While it may be a fraction of a percent improvement every day, collectively after several months, you find […]
Silo-Busting, We Have To Look Outside Our Own Functions/Silos!
The poet, John Donne, wrote, “No (wo)man is an island, entire of itself; every (wo)man is a piece of the continent.” Donne’s point is that none of us and what we do exists in isolation, we are part of a bigger thing–a family, a community, a nation. Alternatively a department/function, an organization, a company, a market ecosystem….. “Well dughhhh Dave, what’s your point?” The problem is, too many functions within our companies tend to act as “islands.” I suppose it’s human nature, we all tend to focus on our jobs, our goals, what we do. Over time, we lose focus […]
We Need To Stop Our Fixation On Buyer Journeys
Recently, I participated in a discussion on “the buyers journey.” In some ways, I suppose I should have been happy that we were at least focused on the buyer, normally we obsess about our products/solutions and how we inflict them on our customers. We do need to be focused on our customers and what they are trying to achieve. But is the “buying journey” the right target of our attention? Are we being as helpful as we can be, are we creating as much value with our buyers as possible with just a focus on the buying journey? As much […]