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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Meet “Bob”
Meet “Bob,” Bob is the diagram below. I wish I could take credit for the brilliance underlying Bob, but the credit goes to one of my favorite clients, a top performing sales organization in the semiconductor industry. Bob is a discussion of virtually any type of business opportunity or challenge your customer faces. But it is probably very unfamiliar, because very few sales people assess their customers’ problems–and how they can help in this way. The problem is, this is the way business managers in all of your customers assess their problems. The red represents financial losses of some sort. […]
What Are The Consequences Of Doing Nothing?
What are the consequences of doing nothing/not changing? The answer to this question is the single most important issue in every sales opportunity. Yet, when I ask this question in deal reviews, fewer than 5% of sales people can respond. If the customer can’t identify, independently or with our help, the consequences of not changing, not taking action, not moving forward, they have no need to buy! We still have a need to sell, and, too often, we continue to pester the customer in our efforts to sell them. Regardless how much we do, how much time we rob from […]
Too Busy To Do What We Know Is Right!
The sales team knew the sales process helped improve the results they produced–they had tested it, they’d seen profound improvements in result, but they weren’t using it. They struggled to produce results. The manager knew he was supposed to coach his people. He knew that coaching was the most effective way to improve performance and drive results. But instead, he jumped in to “save deals,” and dictated next steps to the sales people. His team’s performance wasn’t consistent, consequently always in crisis. The manager knew that he was undisciplined in managing his time. He knew he needed to prioritize and […]
Driving Better Sales Performance Through Sales Management
Every survey we see continued declines in sales performance–across all industries and across every dimension. In response to these declines, organizations invest millions in technology oriented to helping improve the efficiency of sales people. They invest millions in training, hoping to provide the skills to help sales people. They invest millions in content and other programs, hoping to provide that stuff which, somehow, is supposed to help sales people perform. All those are important investments, but, again, they don’t seem to be moving the needle. Yet we tend to pour millions into providing more and more of these things. Ironically, […]
Key To Great Customer Experience
We know the importance of customer experience. Whether it’s their buying experience or their experience in implementing or using our solutions, customer experience is key to our success. It’s what causes them to buy, repurchase, and recommend. Billions are being invested in customer experience. Whether it’s improving our products and services, improving their digital experience, improving their buying experience; investments in customer experience are increasing. No one would ever argue that customer experience is unimportant or irrelevant to acquiring, retaining, and growing our customers. But there’s an aspect of customer experience that doesn’t seem to get a lot of attention, […]
It Isn’t About You, It Really Is About Me!
I got an interesting prospecting note recently. It came, as so many do, disguised as a LinkedIn invitation. Honestly, I do try to look at these things to see if there is some value, something I can learn from the invitation, or from the individual if we connect. With this one, perhaps the biggest learning is how not to do things. Anthony is right, no one needs another random LinkedIn connection. But apparently, Anthony is trying to do so. As I read the invitation, rather than making the connection about me (a possible prospect), or even our potential shared interests, […]