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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Sales, You Have To Do The Whole Job, All The Time!
We–or rather my wife–had an incident the other day. We have a housekeeper that comes into our house once a week. Recently, our housekeeper told my wife, “I really don’t like what I have to do here. You have too many bathrooms, I only want to clean one–or I’d love not to clean any. I don’t like dusting the high spots on your shelves or the high ceilings. And I can’t stand picking up all of Dave’s stuff! I’ve decided to focus on the things I really like–I like cleaning the kitchen and vacuuming. By the way, I would […]
The Sales Conversation Of The Future
AI/ML are, apparently, the future of selling. As I reflect on the brave new world of selling, I imagined a call of the future: Alexa: Hi, Siri, I’m Alexa from Super Cool As A Service Software Tools Company, otherwise known as SCAASSTC. Can I have 5 minutes of your time? Siri: Oh no, is this another robo call? We understand your algorithm, our algorithm shows we aren’t in your ICP, so you are wasting my time, but of course your algorithm should have known this. Alexa: Siri, I understand how your algorithm works, we’ve been evolving ours, we think we […]
Critical Skills For Sales Leaders
I’ve written a lot about the need for new skills for sales people, the traditional selling skills are in sufficient for success in the future. I’ve even gone so far as to suggest we stop training sales people in traditional selling skills, focusing on skills critical for the future. One might expect, the same applies for sales leaders/executives. After all, if the skills critical for sales success are changing so much, doesn’t that imply the same thing for sales leaders? Well, possibly–but mostly no…… The for sales leaders is different than the sales person’s job–it’s about leadership. The fundamentals of […]
Outcome Based Buying
Regardless how we sell, our customers are trying to achieve one thing when they buy. They are trying to achieve some very specific outcomes. Those outcomes may be all over the place—solve a problem, address an opportunity, enable other things to happen. In the case of selling embedded products, it may be to help customer achieve the goals they seek with the development of their new product. It may be to help our customer help their customers achieve certain outcomes. Just as the specific outcomes customers try to achieve will vary, how they measure their success in achieving those outcomes […]
Is Technology Hurting Or Helping Our Ability To Sell And Drive Revenue?
I was invited to participate in a roundtable on the topic, “Is technology hurting or helping our ability to sell and drive revenue?” It’s a fascinating topic, my response is an unequivocal YES!!! Before I go further, I have proclaim my obligatory fascination and bias toward all things technology. Most of my career has been working for or with leading technology organizations, spanning electronic components/devices, hardware/systems, licensed/cloud based software, all things communications including devices through the operating companies, through to analytics and AI. I’ve been on the founding teams of several very successful software and analytics companies. To further buff […]
What Do Icebergs Have To Do With Selling?
Yeah, I know it’s a tired analogy, but icebergs are still useful in thinking about marketing and selling. We all know about icebergs, the part of the iceberg we see is dwarfed by the part of the iceberg that’s under the water and we don’t see. We face the same with our marketing and sales efforts. Our focus is on what we see–customers actively engaged in the buying process. And typically. we see them after they have been looking at make a change for some time. We all know the data–the customer is 57-90% through their buying process before they […]