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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Knowing “How To Win,” Makes You A Better Prospector!
Social media channels are dominated by top of the pipeline/funnel thinking. The answer to making your numbers is always more demand gen, lead gen and prospecting. There are battles between pundits on which approach is better. For example the traditional prospecting camp and the social selling camp. In reality, we need to do it all. The message in at least 80% of the articles/books one reads focuses on lead gen, demand gen, and prospecting. Talk to any manager, most will say, “We need more in our pipelines.” But in, How Do You Win, I suggested our thinking was backwards. Rather […]
“You’re A Pain In The Ass! Thank You”
We should all be fortunate enough to have a few people that are “pain’s in the asses” to us. Last week, I posted something on LinkedIn. My friend, Mike Webster, disagreed with me, and it was over one word. I had used the word “but” in part of my “pontificating.” Mike challenged me on that, I provided a sloppy response. As he usually does, Mike didn’t let me off the hook. He challenged me again, then added, “Or am I being obtuse in my comments by focusing on your use of ‘but’?” I realized that I had been really sloppy […]
The Sales Person As “Contextualizer”
Context is everything! Each of our customers is different, each company has different goals, strategies, priorities, challenges, cultures, values. Though they may compete head to head, or participate in the same industry, or the same markets, every company is very different. People are different. We categorize them by their titles, CEO, VP of Sales, VP of Marketing, or by their persona, or by their behavioral style, or by their role in the buying process (remember economic buyers, technical buyers, influencers, decisionmakers.) But each person’s hopes, fears, dreams, and challenges is unique to them, the situation they face at a point […]
How Do You Win?
My good friend, Andy Paul, and I were talking about the state of selling today. We were commiserating about the absence of discussion about “How Do We Win?” So much of the discussion about sales these days focuses on the top of the pipeline, that is, how do we find more opportunities. The reason people are worried about finding more opportunities is that we are struggling to make our numbers. The fashionable answer to making our numbers is doing more–finding more opportunities. Alternatively, if we are making our numbers, and we are driven to grow, the fashionable answer is, find […]
“I Think There’s An Opportunity To Work Together…”
The LinkedIn invitation started with: “Dave, I think there is an opportunity for us to work together….” We all know what that is code for, the individual simply wants to sell me something. We use all these words to try and mask our objective. We might “work together,” or we might “partner,” or one of my favorites, “let’s collaborate.” We use them to, not so thinly, disguise our real intention, “We want your money!” Why do we think our prospects are stupid, why do we think we are distracting them from our true intent–we want to interest them in buying […]
Our Customers Are Voting With Their Time
Several years ago, Gartner research on how customers allocate their time in the buying process indicated about 17% of their time is meeting with sales people—all sales people, not just us. We just get a fraction of that 17%. (I’d be interested in seeing an update to that research, I suspect it will be less than 17%.) Customers are looking for, and finding, answers in other places. In part, this makes huge sense, if they can more efficiently find the answers they need through digital research, then they are more efficient (perhaps not more effective) in their buying process. But […]