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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
We Don’t Lose Because Of What We Sell!
Sit down with most sales people doing a loss review. The majority of the reasons cited for losing are: PricePriceProduct deficienciesRestrictions in how we do business, contracts, etc.Price According to sales people, why we lose has little to do with our own performance. Ask customers why they chose to buy, or even why they couldn’t make a buying decision, the responses are seldom about the product or their confidence in the product/solution. Yeah, I know I will be deluged with emails and comments saying I’m wrong with endless amounts of “evidence” that “If we just had a better produce, easier […]
Disciplined Execution, The Secret To Success!
Human beings are always looking for the secrets to success. Somehow, we want to believe there is the “one thing” that drives success. In sales and marketing, we are no different. We constantly look for that silver bullet that drives sales and marketing success. And there is no end to those gurus or vendors that claim to have discovered that “one thing,” that enables you to be successful. It may be a new technology, it may be a new training approach. For some, social selling is that one thing, for others it’s prospecting (in whatever form that takes), for others […]
Prospecting, Going Through The Motions
Today I received a prospecting email, something about it seemed familiar. I did a quick search through my email archive (I save this stuff, it’s such great fodder for blog posts). Sure enough, 90 days ago, I received the exact same email from the same person. And 90 days before that, I received the same email form the same person. And 90 days before that, ……. For each of the prior emails, I had actually responded. My first response thanked the sender for the outreach, but I explained why we wouldn’t be interested (What they sold didn’t fit our business […]
What About The Forecast?
Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an estimate. Yet we waste a lot of time trying to achieve levels of accuracy that are unreasonable. The forecast is a prediction of revenue/orders we expect to get in a period of time. Managers and others in the business are anxious to know where we will be in terms of expected revenue or […]
Bit And Pieces, September 29, 2019
Just a quick book recommendation, On Tyranny, Twenty Lessons From The Twentieth Century, by Timothy Snyder. It’s a fascinating read, not just because of his take on current politics. He looks at how the roots of what we see happening in the US (and the world) can be analyzed against similar things that have happened in global politics throughout the past century. But, looking beyond that, I was fascinated about the applicability of his lessons outside of politics–to business, and to our social interactions. For me, applying those lessons to how businesses grow and thrive, what drives them to succeed […]
I’m Authentic Because I’m Telling You I’m Authentic
Warning To Readers: You may want to be careful in reading this. Apparently, I’m inauthentic. I have been identified as inauthentic for the sole reason that I have written a book. It’s somewhat a surprise to me, I didn’t think writing a book caused me to become inauthentic. I worry about the thousands of authors, probably the majority of which believed in their own authenticity. While many books I read, I disagree with, somehow, I seldom doubt the authenticity of the authors. If you are choosing to continue to read, knowing that I am inauthentic, I’ll wonder out loud about […]