Partners in EXCELLENCE - Making a Difference
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
A great client and I were having a conversation about sales performance. He’s the manager of a high performing sales team–but it hasn’t always been that way. We were discussing the “before” and “after.” He characterized the “before” as heavily activity oriented. Each sales person had activity metrics–numbers of prospecting calls, numbers of customer meetings, numbers of proposals, numbers of bathroom breaks—OK, just seeing if you are paying attention. Everything was measured, coaching focused on making the numbers–the activity numbers, not the goals/outcomes. For a while that approach was OK, they were making their goals. As goals increased, as the […]
Read MoreIncreasingly, there is a tendency to measure our value by activities and our “busyness.” Managers set activity metrics, rigorously measuring performance against those metrics. Sales people rush from activity to activity, seldom having the time to meet their goals. We implement new technologies, enabling our people to increase the number of activities they can accomplish in a given period. And when those activities fail to achieve the outcomes we want, we just increase the activity requirements. The thinking is always, “we will produce more results if we just do more….” Yet the market data shows year after year of declining […]
Read MoreWe have very confused attitudes and beliefs about failure and failing. In sales and marketing, specifically, this confusion is somewhat ironic, since failure is such a large part of what we do. Recently I wrote about a terribly dangerous view about failure: “Making It Safe To Fail, Hogwash!” There’s a lot of social pscho-babble on failure, the thinking parallels the thinking that, “everyone gets a trophy, win, lose, just show up….., it’s the effort that counts!” I, also, suggested a different perspective in, “Making It Safe To Succeed.” This post will, for the time being, wrap up my temper tantrum […]
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