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Making A Difference – Thoughts, Observations and Opinions

This is Dave Brock’s Blog.

It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.

Latest Posts

The Risky Path Forward

By David Brock | July 4, 2020

Our collective worlds have been disrupted and changed forever. Whether it’s how we interact in our communities or businesses, everything has changed. Markets and industries have been turned upside down. Some will take years to recover. The nature of work has changed forever–and that change is not just virtual. How we get things done within our companies, how we get things done with our customers, how we get things done with our partners and suppliers, have changed. As we think of strategies for moving forward, for recovering, for growing; we seek to understand and manage risks. Some seek to minimize […]

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“Look At Our Dashboards”

By David Brock | July 3, 2020

Recently, I was having a discussion with an executive team. Proudly, they said they were data driven and bragged about the dashboards they used to manage the business. They asked me to look at the dashboards to provide recommendations about what they might be doing. I looked at the dashboards, at first glance, I was impressed–tracking pipeline, tasks, lead disposition, prospecting, mix, accounts, perormance by sales person, and more. Very impressive, pretty much what I would want–in fact it made my job working with them much easier–they had most of the data I would want to look at. Then I […]

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Coaching Managers

By David Brock | July 3, 2020

We all know, or should know that one of the highest impact activities managers can do with their people is coaching them, enabling them to discover and learn how to continually improve their performance. But what about managers? We seldom hear about managers, yet coaching managers–at all levels even up to the CEO is critical in maximizing their performance and, in turn, enabling them to maximize the performance of their people. Perhaps, the most impactful way to help managers understand the importance and impact of coaching, and learn how to coach, is through their managers setting great examples in coaching. […]

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Micro Improvements, An Update — Losing My Way

By David Brock | June 30, 2020

Long time followers of this blog know that I’m a tremendous fan of the concept of micro improvements. The underlying concept is “how do I get 1% better each day.” Cumulatively, if I improve 1% every day, I will be over 37 times better at the end of the year. I’m a huge fan of Marshall Goldsmith’s approach, and have adapted some of his principles to my continuous learning/improvement process. I score myself on 20 criteria everyday. Some as simple as, “Did I do my best to exercise? Did I take the time to meditate” Some more abstract, “Did I […]

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Just Promoted, New Sales Manager!

By David Brock | June 29, 2020

You’ve just gotten promoted. You’ve moved from being an individual contributor to managing a team. As you reflect on what do you do in your new role? How do you transition from being a great sales person into being a great sales manager. The mistake, though completely logical and understandable, is to think, “What made me successful in the past? What got me here?” This is followed by the logical conclusion of, “I need to do more of the same!” It’s perfectly natural to think this way. But it’s a huge mistake. The job of sales manager is different. The […]

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We Need Sellers Who “Sell,” Not Take Orders

By David Brock | June 28, 2020

I’m suppose, after all the years I’ve spent working with “sales people,” I shouldn’t be surprised. But I continue to be stunned by how few people who are in sales roles, truly sell. Too many are information concierges with an agenda. They are dependent on a prospect finding them, who has done all the heavy lifting. They’ve determined they have a problem, they are doing their homework, they have questions. Need discovery in these cases is not about the customer business needs, challenges, but about the product or service the customer seeks. Changing customer views is more about shifting their […]

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