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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Achieving Our Goals Through Our Customers
Sales people tend to be incredibly goal oriented. We are focused on hitting our numbers–our performance, often our compensation is based on whether we are hitting our numbers. As a result, we and our managers are intensely focused. We measure ourselves based on quota attainment. We focus on getting the PO, getting the order so that we achieve our goals. Somewhat incredibly, sales people go to customers saying, “I need your order this month to hit my goals…..” Usually that’s accompanied with, “If you do, I’ll give you a discount.” The problem is, it’s not the customer’s job to help […]
“Figuring Things Out,” Part Of Our Job
It started with a pipeline review. The pipeline was anemic, despite having discussed this problem for some time, there was no change–at least for the positive. Some opportunities we had hoped for had fallen out or been deferred (Yet another time). No new opportunities had been qualified. Prospecting seemed to be sporadic and unfocused. If you have been on a pipeline review with me, you may be thinking I’m singling you out. Sadly, I wish this was the exception, but at least 70% of the reviews I participate in have these characteristics. So feel bad, but know you aren’t being […]
Helping Our Customers Face Uncertainty
Probably the single biggest issue anyone and every organization faces today is uncertainty. Each of us faces things few have every experienced in the past–at least at this magnitude. We have a global health pandemic, economic, political and social turmoil. We have businesses that are facing massive disruption. We face impacts personally, to our families and communities. We face issues within our jobs, functions, our organizations. They become more complex as we work with our customers, partners, suppliers; just as they are facing the same types of challenges. We, all, are looking for answers to questions where there are no […]
Your Competition Isn’t Who You Think It Is
I was involved in a discussion with a team on a very large opportunity. It seemed an inordinate part of the discussion focused on the competition. People went back and forth on their strengths relative to the competitors, the relationships the competitors had with the customer, strategies to deal with the competition. And yes, we even got to the discussion, “How much discount to overcome where they thought the competitor would price their solution?” But the team failed to consider the real competition and developed no strategies to address these. The biggest competitor we have always faced is doing nothing. […]
Solving The Communication Challenge
“The future is virtual,” seems to be the conclusion many are reaching as a result of the pandemic. I don’t disagree–at least virtual meetings leveraging tools like Zoom, Teams, or the dozens of other tools, will be a large part of how we engage customers. (I actually prefer thinking the future is digital, which addresses the engagement process more broadly than video meetings.) I suspect decades ago, people said, “The future is the telephone,” and the telephone has become an important part of how we engage others. But we, still have a huge communication challenge/gap, the video based tools currently […]
It’s Not The Customer’s Job To Figure Out How You Help!
I am looking for some software tools to help our team. After listening to about 4 suppliers, I’m about to give up, it’s probably easier, cheaper to do nothing. As I reflect on our conversations: We’ve talked about our needs, what we are looking for, and what we hope to achieve. Sales people seem to be nodding their heads in the right direction, I take this for understanding. I’ve sat through endless corporate glamor presentations. You know the one’s that show logos of huge companies and talk about how great their companies are. Those logos are meaningless to me, those […]