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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Problem Focused Growth
I wrote about Product Led Growth. It’s the latest hot new strategy being promoted by many SaaS companies and VC’s. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. In past decades we’ve seen both the pros and cons of product led business models. In the article on PLG, I focused on some of the promise, as well as the problems/challenges with this business model. It’s ironic, as we reflect on this, the problem with so much of our go to customer strategies is that too […]
Product Led Growth
The SaaS world has “discovered” a something new to drive revenue growth. They’ve labeled this innovative approach, “product led growth.” This has led to gems of “wisdom,” “PLG is an end user focused growth model that relies on the product itself as the primary driver of customer acquisition…. PLG companies are able to grow faster and more efficiently by leveraging their products to create a pipeline of active users that are converted to paying customers.” Wow! What amazing insight! Imagine that, “hot products win!” What an amazing discovery! As I read all the insights and discoveries around product led growth, […]
“I’d Love To Learn More About Your Business….”
Daily, I get inundated with emails, texts, social media messages: “I’d love to learn more about your business and hiring needs….” “Let me know how I can help you…” “Can we collaborate in some way? We provide…….” “How are things going for you?” (WTF!) “How has business been for you during Covid? Are you staying busy?” “Who schedules your calls?” “I’m wondering if you need….” “Are you interested in…..Book a meeting with me….” “Can you share your challenges and priorities? You can schedule a meeting with me on ….” “Are you looking for wins…..” (I responded that our win rate […]
Rethinking The Sales Process
Preface: It’s always dangerous to preface an article with a warning. This is a long article. In some ways, I’m writing it to help clarify my own thinking. We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process. For those of you who make it through this, I’d love your feedback and ideas. This will become increasingly important for all of us in the coming years. […]
The Problem With “What Is Being Said”
Yesterday, I was in a fascinating discussion and I made a huge mistake. I responded, too quickly, to what the other person said. Inadvertently, it created huge tension in the discussion and was off-putting to the person I was talking to. While I was well intended, my sloppy response, created a bit of a set back. Fortunately, through the patience of the person I was speaking with, we were able to get our conversation back on track. We do this all the time, too often out of carelessness, sloppiness, or just poor listening skills. We respond to what is said, […]
On Change, Tension, Conflict…..
Might as well get this “ugly” topic out in the open for discussion. It’s amazing that we seldom talk about them, explicitly, or that we try to “mask” them through all sorts of manipulation, or that we try to avoid them. But topics like tension, change, conflict, persuasion, convincing are natural elements of business and selling. Yet there is so much negativity attached to these words. But when we talk about change, within our organizations and with our customers, we are talking about new ideas, opportunities, and different approaches. The nature of exploring these will always involve differing opinions, points […]