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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
“Selling Without Feeling ‘Salesy'”
I just had a few minutes free time and skimmed Clubhouse to see if there was a discussion I might listen to. I stumble on one entitled “Selling Without Feeling ‘Salesy’” I didn’t listen to it, but it struck a nerve. We hear that all the time, expressed both by sellers and buyers. (As a side note, we never hear buyers of being too “Buyersy.”) The salesy terminology conjures up the worst images, including the sleazy manipulative stereotypes portrayed in movies like the Wolf of Wall Street, Boiler Room, Glengarry Glenross, Wall Street, or Cadillac Man. We immediately think of […]
“Tell Us Your Top Business Challenge”
A very large telecom company sent me this marketing email. It was one of those, “Dear Occupant Or Current Resident” emails. The subject line was “Tell us your top business challenge.” The message continued, “Our experts want to help your business thrive.” There were links to resources about their products. Then the message went on, “It’s your turn to tell us what you want to know. [Our High Speed Networking Product]] can help you find the right solutions to your business challenges.” More links to product pitches. The rest of the note was on their expertise in solving business problems […]
Figuring Out Networking
“Networking” is critical for all of us. Both in developing new professional and business relationships, and socially, just getting to know more and different people. We can learn so much new by networking and developing relationships with others. Networking has always been a bit of a challenge to me, since I’m naturally a bit shy and introverted. Yeah, I know that may surprise a lot of you, but it’s an unnatural act for me to get out and proactively build relationships. Since it’s so important, I continue to push myself and learn more about how to become more comfortable in […]
Doing The Math,,,,,
Sales (and marketing) is a numbers game! Well, kind of, but…… Let me backtrack. Too many organizations are driven by the numbers and “math” of sales and marketing. They think the way we drive performance is manage to the numbers and math equations. Let me give a very simple example: (Number of dials) x (Answer rate) = (Number of prospecting conversations) This is a fundamental equation we all use in prospecting. Let’s imagine the following, we have an answer rate of 5% for our dials. (This is probably a very ambitious conversion rate, but let’s go for it!) Doing the […]
“Can You Make It More Difficult For Me To Give You My Money?”
This post is purely self indulgent whining. But, unwittingly (I hope), too often we make it very difficult for our customers to buy. We seem to put every hurdle possible in front of them. Often, from the buyer’s point of view, it seems like we have to “earn the right” to give them our money. Here’s the story, analysis follows: I’m trying to buy a piece of property. It’s not an insignificant investment, but I’ve found a property that I’m interested in buying. I found the property on one of these generalized real estate sites. The realtor had listed it […]
“Show Me Your Calendar….”
Let me share a “secret” from my consulting/coaching practice. I ask to look at people’s calendars. Looking at someone’s calendar tells me a lot. I understand their priorities because I see where/how they are spending their time. I look for things that should be on their calendar that aren’t. This tells me what they might be missing. People are busy, their calendars tell me quite a bit about how likely they are to be effective or ineffective. Recently, I coached an executive whose calendar was filled with meetings. He schedule meetings in 30-45 minute segments for at least 12 hours […]