Your competition isn't settling for good enough. Why are you?

You know the feeling. The quota pressure. The endless grind of calls and meetings that blur together. You're working hard. Staying busy. Checking boxes.

But here's the brutal truth: busy isn't the same as excellent.

Right now, 80% of sales professionals are trapped in "good enough," doing just enough to survive, never enough to thrive. That gap isn't small. It's the chasm between a mediocre career and an extraordinary one. Between struggling to make your number and consistently crushing it. Between being replaceable and being indispensable.

And with AI rapidly transforming sales, that gap is about to become a canyon.

Is 'Good Enough' Good Enough cuts through sales tactics to expose the real driver of sustained excellence: mindset. In a world where AI handles routine tasks and generates generic pitches, the only competitive advantage left is being genuinely, deeply human—and most salespeople have forgotten how.

You'll discover why:

• Genuine curiosity beats product pitching every time, and why most salespeople have killed theirs without realizing it
• Relentless learning isn't optional, the world is changing too fast, and standing still means falling behind
• True accountability starts with asking yourself the hardest questions before anyone else does
• Customer-centricity means actually caring about your customers' success more than your commission and why that care is the one thing AI can never replicate

But here's the critical question: Do you care enough about yourself to demand excellence? Not just about hitting quota. About becoming someone worth trusting. Someone who creates real value. Someone who can't be replaced by automation because what you bring is irreplaceable.

Inside you'll find:

• Real stories from the field that illustrate what excellence actually looks like
• Frameworks you can implement immediately
• Reflection exercises that force you to confront where you're settling
• Specific guidance on navigating the AI revolution in sales
• Direction for leaders building cultures where mediocrity isn't tolerated

This book is not for everyone. If you're comfortable being average, keep scrolling.

But if you're tired of watching others pass you by. If you're ready to stop making excuses and start making a difference. If you refuse to settle for less than you're capable of...

This is your wake-up call.

The 20% who demand excellence don't work harder. They think differently. They care differently. They engage differently. And they win differently.

Excellence isn't an accident. It's a choice.

The only question left is: What choice are you going to make?

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A unique collaboration: This book represents something unprecedented, a true partnership between human experience and AI capability. Dave Brock brought decades of sales wisdom and hard-won insights. Claude brought the ability to analyze patterns across thousands of articles and synthesize frameworks with clarity. Together, we created something neither could have achieved alone; proving that the future belongs to those who leverage every advantage while staying deeply, authentically human.

Available in December 2025. Your competitors will be reading it.