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	<title>Comments on: What&#8217;s The Future Of Buying?</title>
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	<description>Making A Difference - In Business and Your Personal Life</description>
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		<title>By: David Brock</title>
		<link>http://partnersinexcellenceblog.com/whats-the-future-of-buying/comment-page-1/#comment-1928</link>
		<dc:creator>David Brock</dc:creator>
		<pubDate>Mon, 08 Mar 2010 22:28:15 +0000</pubDate>
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		<description>John, thanks for the comment and alerting us to your book.  I&#039;m looking forward to seeing it in the next month or so.</description>
		<content:encoded><![CDATA[<p>John, thanks for the comment and alerting us to your book.  I&#8217;m looking forward to seeing it in the next month or so.</p>
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		<title>By: John O' Gorman</title>
		<link>http://partnersinexcellenceblog.com/whats-the-future-of-buying/comment-page-1/#comment-1925</link>
		<dc:creator>John O' Gorman</dc:creator>
		<pubDate>Mon, 08 Mar 2010 14:22:05 +0000</pubDate>
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		<description>Hi Dave

Love the idea. We’d love to contribute where we can. 

We are about to release a book on the exact topic (www.thebuyingrevolution.com). The book talks about how B2B buying decisions are now being made and how sales teams can influence them.

As mentioned at the SLI event in Dublin, we have gone out and talked to buyers (i.e. senior decision makers responsible for buying decisions) in some of the worlds largest organization to find out how buying has changed and the implications for sellers.  The how, why and who of modern buying when revealed is complex and even scary in places! 

The buyers we have spoken to in Fortune 1000 organizations have told us “the number one challenge facing sales organizations is to adapt how they sell to reflect the changed nature of corporate buying practices”. Food for thought.

I will give you a call over the next week.  I&#039;d like to talk to you about our benchmarking of buyer sophistication.

We might get a trip over to see you during the summer. 

All the best
John</description>
		<content:encoded><![CDATA[<p>Hi Dave</p>
<p>Love the idea. We’d love to contribute where we can. </p>
<p>We are about to release a book on the exact topic (www.thebuyingrevolution.com). The book talks about how B2B buying decisions are now being made and how sales teams can influence them.</p>
<p>As mentioned at the SLI event in Dublin, we have gone out and talked to buyers (i.e. senior decision makers responsible for buying decisions) in some of the worlds largest organization to find out how buying has changed and the implications for sellers.  The how, why and who of modern buying when revealed is complex and even scary in places! </p>
<p>The buyers we have spoken to in Fortune 1000 organizations have told us “the number one challenge facing sales organizations is to adapt how they sell to reflect the changed nature of corporate buying practices”. Food for thought.</p>
<p>I will give you a call over the next week.  I&#8217;d like to talk to you about our benchmarking of buyer sophistication.</p>
<p>We might get a trip over to see you during the summer. </p>
<p>All the best<br />
John</p>
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