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	<title>Comments on: The Evolving Role Of The Sales Professional&#8212;The Sales Person As Diagnostician</title>
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	<description>Making A Difference - In Business and Your Personal Life</description>
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		<title>By: David Brock</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-8913</link>
		<dc:creator>David Brock</dc:creator>
		<pubDate>Mon, 14 Feb 2011 00:10:42 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-8913</guid>
		<description>Great comment Bernadette.  The old methods won&#039;t work---even the solutions selling approaches are limited.  Sales people have to really understand their customers businesses and provide real leadership in helping them improve their businesses.  Thanks for your continued contributions.  Regards, Dave</description>
		<content:encoded><![CDATA[<p>Great comment Bernadette.  The old methods won&#8217;t work&#8212;even the solutions selling approaches are limited.  Sales people have to really understand their customers businesses and provide real leadership in helping them improve their businesses.  Thanks for your continued contributions.  Regards, Dave</p>
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		<title>By: Bernadette McClelland</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-8910</link>
		<dc:creator>Bernadette McClelland</dc:creator>
		<pubDate>Sun, 13 Feb 2011 18:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-8910</guid>
		<description>Hi Dave, thought provoking post yet again. I believe that the depth of a salesperson&#039;s skill to sell their product is needing to go deeper because the clients are so much more educated therefore the buying strategies are different that in the past. This leads me to two different thought patterns - one being the salesperson must choose to educate themselves even more and shift their selling strategy in order to not just help the client find out their needs and wants, but understand them.</description>
		<content:encoded><![CDATA[<p>Hi Dave, thought provoking post yet again. I believe that the depth of a salesperson&#8217;s skill to sell their product is needing to go deeper because the clients are so much more educated therefore the buying strategies are different that in the past. This leads me to two different thought patterns &#8211; one being the salesperson must choose to educate themselves even more and shift their selling strategy in order to not just help the client find out their needs and wants, but understand them.</p>
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		<title>By: Leaping To Solutions! Are We Solving The Right Problem? &#124; Partners in EXCELLENCE Blog -- Making A Difference</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-4756</link>
		<dc:creator>Leaping To Solutions! Are We Solving The Right Problem? &#124; Partners in EXCELLENCE Blog -- Making A Difference</dc:creator>
		<pubDate>Thu, 22 Jul 2010 16:55:07 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-4756</guid>
		<description>[...] problem&#8221; is.  It&#8217;s a real problem, I wrote about it in a post almost a year ago: &#8220;The Evolving Role Of The Sales Person&#8211;The Sales Person As Diagnostician&#8221;  It addresses the issue of sales people leaping to solutions and not solving the right problem.  [...]</description>
		<content:encoded><![CDATA[<p>[...] problem&#8221; is.  It&#8217;s a real problem, I wrote about it in a post almost a year ago: &#8220;The Evolving Role Of The Sales Person&#8211;The Sales Person As Diagnostician&#8221;  It addresses the issue of sales people leaping to solutions and not solving the right problem.  [...]</p>
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		<title>By: David Brock</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-1101</link>
		<dc:creator>David Brock</dc:creator>
		<pubDate>Thu, 24 Dec 2009 00:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-1101</guid>
		<description>Dave, thanks for the nice comment.  All of what you discuss is part of the &quot;thought-full&quot; approach to sales that I am advocating.  Also, I think the focus should be less on &quot;sales-mechanisms&quot; and more on &quot;buying mechanisms.&quot;  The more effectively the sales person can understand the customer buying process and help facilitate it, the more effective they will be.

Thanks for the comment.  Keep visiting and contributing!  Regards, Dave</description>
		<content:encoded><![CDATA[<p>Dave, thanks for the nice comment.  All of what you discuss is part of the &#8220;thought-full&#8221; approach to sales that I am advocating.  Also, I think the focus should be less on &#8220;sales-mechanisms&#8221; and more on &#8220;buying mechanisms.&#8221;  The more effectively the sales person can understand the customer buying process and help facilitate it, the more effective they will be.</p>
<p>Thanks for the comment.  Keep visiting and contributing!  Regards, Dave</p>
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		<title>By: Dave Sweeting</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-1098</link>
		<dc:creator>Dave Sweeting</dc:creator>
		<pubDate>Wed, 23 Dec 2009 16:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-1098</guid>
		<description>Some very interesting points being made here. However, in my opinion there are only 2 motivating factors that trigger the &quot;sales mechanism&quot;. 1) Need and 2) Want. Therefore it is imperative the salesperson quickly establishes which motivation is involved and THEN starts to &quot;diagnos&quot;/&quot;qualify&quot; it. Need tend to be the hard of the 2 because the prospect doesn&#039;t neccessarily &quot;want&quot; the solution. Want however.....well, you have a very captive audience and ask almost any question and gain a positive response.</description>
		<content:encoded><![CDATA[<p>Some very interesting points being made here. However, in my opinion there are only 2 motivating factors that trigger the &#8220;sales mechanism&#8221;. 1) Need and 2) Want. Therefore it is imperative the salesperson quickly establishes which motivation is involved and THEN starts to &#8220;diagnos&#8221;/&#8221;qualify&#8221; it. Need tend to be the hard of the 2 because the prospect doesn&#8217;t neccessarily &#8220;want&#8221; the solution. Want however&#8230;..well, you have a very captive audience and ask almost any question and gain a positive response.</p>
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		<title>By: Jim Cundiff</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-1003</link>
		<dc:creator>Jim Cundiff</dc:creator>
		<pubDate>Tue, 08 Dec 2009 20:18:08 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-1003</guid>
		<description>Isn&#039;t this approach the same thing that Jeff Thull has been preaching for years - including the physician analogy?</description>
		<content:encoded><![CDATA[<p>Isn&#8217;t this approach the same thing that Jeff Thull has been preaching for years &#8211; including the physician analogy?</p>
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		<title>By: Brian Jeffrey</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-1001</link>
		<dc:creator>Brian Jeffrey</dc:creator>
		<pubDate>Tue, 08 Dec 2009 13:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-1001</guid>
		<description>I agree with the premise of the salesperson as a diagnostician but see it as a repackaging of the philosophy of the salesperson as a problem solver. Having said that, there is absolutely nothing wrong with presenting a valid concept in a new and intriguing manner, particularly if it opens the mind of people to a better and more professional way to sell.</description>
		<content:encoded><![CDATA[<p>I agree with the premise of the salesperson as a diagnostician but see it as a repackaging of the philosophy of the salesperson as a problem solver. Having said that, there is absolutely nothing wrong with presenting a valid concept in a new and intriguing manner, particularly if it opens the mind of people to a better and more professional way to sell.</p>
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		<title>By: David Brock</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-260</link>
		<dc:creator>David Brock</dc:creator>
		<pubDate>Tue, 08 Sep 2009 12:58:05 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-260</guid>
		<description>Keith and Paul, thanks for your outstanding points.  They really expand the discussion.  I appreciate your participation!  Regards, Dave</description>
		<content:encoded><![CDATA[<p>Keith and Paul, thanks for your outstanding points.  They really expand the discussion.  I appreciate your participation!  Regards, Dave</p>
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		<title>By: Keith Bossey</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-259</link>
		<dc:creator>Keith Bossey</dc:creator>
		<pubDate>Tue, 08 Sep 2009 12:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-259</guid>
		<description>I agree that this is not merely about qualification, that it goes deeper. While some of the best salespeople do act as consultants, looking to solve business problems, I think that they do it in spite of, not because of the training that they&#039;ve received and the compensation plan they operate under. Paul&#039;s point that prospects now may now more about your products than you do is an accurate one. Salespeople have always been trained to ask good questions. They must now be trained and incentivized to ask questions that lead to solid business outcomes for all parties.</description>
		<content:encoded><![CDATA[<p>I agree that this is not merely about qualification, that it goes deeper. While some of the best salespeople do act as consultants, looking to solve business problems, I think that they do it in spite of, not because of the training that they&#8217;ve received and the compensation plan they operate under. Paul&#8217;s point that prospects now may now more about your products than you do is an accurate one. Salespeople have always been trained to ask good questions. They must now be trained and incentivized to ask questions that lead to solid business outcomes for all parties.</p>
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		<title>By: Paul Simon</title>
		<link>http://partnersinexcellenceblog.com/the-evolving-role-of-the-sales-professional-the-sales-person-as-diagnostician/comment-page-1/#comment-258</link>
		<dc:creator>Paul Simon</dc:creator>
		<pubDate>Tue, 08 Sep 2009 01:13:08 +0000</pubDate>
		<guid isPermaLink="false">http://partnersinexcellenceblog.com/?p=375#comment-258</guid>
		<description>Your post reminded me of an article I read recently that said in many  cases, prospects may know more about your product or services than you do thanks to the power of the Internet. It makes sense, then, that your value as a diagnostician rises accordingly. I use the Internet extensively and when I need with a purchase, it&#039;s because I have a problem that needs solving. Salespeople who can identify the pain and diagnose appropriately are good in my book.</description>
		<content:encoded><![CDATA[<p>Your post reminded me of an article I read recently that said in many  cases, prospects may know more about your product or services than you do thanks to the power of the Internet. It makes sense, then, that your value as a diagnostician rises accordingly. I use the Internet extensively and when I need with a purchase, it&#8217;s because I have a problem that needs solving. Salespeople who can identify the pain and diagnose appropriately are good in my book.</p>
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