Sell Using Value Propositions
I have argued that value is in the eye of the buyer and to truly present value, sales and marketing professionals need to understand their what their customers value and address those needs specifically. Value is personal, each individual involved in the buying decision is different and the job of sales professionals is to determine and present value for each of those people.
In the latest issue of Business Solutions Magazine, Chris Loringer has written an outstanding sidebar article on “Sell Using Value Propositions.” It should be required reading!
Do you really understand how your customers make decisions? Do you know how to map their process, who to call on next, what to talk about–to have most impact? For a free eBook on Understanding Your Customer’s Decision Making Process, email me with your full name and email address, I’ll be glad to send you a copy. Just send the request to: dabrock@excellenc.com,
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