Comments on: Rethinking The Customer Buying Experience http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/ Making A Difference - In Business and Your Personal Life Fri, 18 May 2012 19:27:33 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David Brock http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-8067 David Brock Sun, 05 Dec 2010 19:12:31 +0000 http://partnersinexcellenceblog.com/?p=622#comment-8067 Thanks for the comment Rajat, you cover a lot of ground. The buying experience will be different from industry to industry, and even from customer to customer. I do think we can learn a lot by looking at different buying experiences and what organizations are doing in industries that differ from ours. We can see a lot of fresh approaches and ideas--while they may not apply directly to our business, they create ideas for us to innovate and test in our own businesses and customers. Using a couple of your examples, we have worked with organizations in the semiconductor industry and looked at the high fashion industry---we found some interesting things that were done in the high fashion industry that we were able to adapt and apply in unique ways in our clients' businesses. Without looking outside of their industry, it would have been difficult for them to have gained those insights. Thanks for joining the discussion! Thanks for the comment Rajat, you cover a lot of ground. The buying experience will be different from industry to industry, and even from customer to customer. I do think we can learn a lot by looking at different buying experiences and what organizations are doing in industries that differ from ours. We can see a lot of fresh approaches and ideas–while they may not apply directly to our business, they create ideas for us to innovate and test in our own businesses and customers.

Using a couple of your examples, we have worked with organizations in the semiconductor industry and looked at the high fashion industry—we found some interesting things that were done in the high fashion industry that we were able to adapt and apply in unique ways in our clients’ businesses. Without looking outside of their industry, it would have been difficult for them to have gained those insights. Thanks for joining the discussion!

]]> By: Rajat Goel http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-8064 Rajat Goel Sun, 05 Dec 2010 18:39:24 +0000 http://partnersinexcellenceblog.com/?p=622#comment-8064 Great thoughts!!! One thing which got cleared to me by your blog is if Customers got huge range of options then the connecting factor with a customer would be where he/she feels a mutual relationship while buying. In B2C model, in country like India, I believe that the buying experience makes a lot of diffrence. Here people like brands, but they like exciting brands, that excitement should be there while buying too, not just in advertising. In B2B model, as in semiconductor industry, we need to be like a business partner to our customers. The engineering team should be sensitized with customer's requirements, so that the final product makes the customer feel that, its been made for him to succeed in the markets.. thats what I will call "A great customer buying experience" How a customer buys a phone is different fom how he buys a car, but can the experience in both the cases help a real estate guy to know how he can sell a house to this customer?? Can sharing customer experience across industry help to understand how to make customer buying experience better?? Great thoughts!!! One thing which got cleared to me by your blog is if Customers got huge range of options then the connecting factor with a customer would be where he/she feels a mutual relationship while buying. In B2C model, in country like India, I believe that the buying experience makes a lot of diffrence. Here people like brands, but they like exciting brands, that excitement should be there while buying too, not just in advertising.

In B2B model, as in semiconductor industry, we need to be like a business partner to our customers. The engineering team should be sensitized with customer’s requirements, so that the final product makes the customer feel that, its been made for him to succeed in the markets.. thats what I will call “A great customer buying experience”

How a customer buys a phone is different fom how he buys a car, but can the experience in both the cases help a real estate guy to know how he can sell a house to this customer?? Can sharing customer experience across industry help to understand how to make customer buying experience better??

]]> By: David Brock http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1873 David Brock Tue, 02 Mar 2010 23:19:48 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1873 Francine, thanks so much for your comment. As you outline, there are a number of forces converging which dramatically change the way buyers and sellers interact. It's a tremendous opportunity to do something that is game changing. I think one of the core areas in this game change will be one of your and my favorite topics---collaboration. Thanks for your comment, keep visiting, your views are always valuable and help me learn more. Francine, thanks so much for your comment. As you outline, there are a number of forces converging which dramatically change the way buyers and sellers interact. It’s a tremendous opportunity to do something that is game changing. I think one of the core areas in this game change will be one of your and my favorite topics—collaboration.

Thanks for your comment, keep visiting, your views are always valuable and help me learn more.

]]> By: Francine Allaire http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1869 Francine Allaire Tue, 02 Mar 2010 19:34:31 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1869 The Future of Buying -- Brilliant... I like it a lot and you are right it is a better point of view. Having been in sales for the last 20 years, I have seen my role changed from Product Rep to Solution Rep, to Consultative Selling to Trusted Advisor (just to name a few) and now with the proliferation of social media, wikis, blogs, forums and the likes, it clearly puts the CORPORATE buyer in the driver seat with providing him/her with the same kind of tools only enjoyed previously in a B2C model ... with the consumerization of IT and tools the corporate buyers now have access to the same kind of tools we all enjoyed as buyers/consumers. My two cents. Francine Business Development Executive CSC Global Business Solutions The Future of Buying — Brilliant… I like it a lot and you are right it is a better point of view.

Having been in sales for the last 20 years, I have seen my role changed from Product Rep to Solution Rep, to Consultative Selling to Trusted Advisor (just to name a few) and now with the proliferation of social media, wikis, blogs, forums and the likes, it clearly puts the CORPORATE buyer in the driver seat with providing him/her with the same kind of tools only enjoyed previously in a B2C model … with the consumerization of IT and tools the corporate buyers now have access to the same kind of tools we all enjoyed as buyers/consumers.

My two cents.

Francine
Business Development Executive
CSC Global Business Solutions

]]> By: David Brock http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1867 David Brock Tue, 02 Mar 2010 14:58:25 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1867 Tamer, thanks for your comment! I think you have raised an interesting issue, how do we manage and share information both within our enterprise and across enterprises with customers, suppliers, and partners. If collaboration is going to be a key aspect of the new customer buying experience, then sharing information and knowledge will be critical! Thanks for the insight. (It hardly seems that it's been over a year since we met in Cairo, Hope you are doing well!) Tamer, thanks for your comment! I think you have raised an interesting issue, how do we manage and share information both within our enterprise and across enterprises with customers, suppliers, and partners. If collaboration is going to be a key aspect of the new customer buying experience, then sharing information and knowledge will be critical! Thanks for the insight.

(It hardly seems that it’s been over a year since we met in Cairo, Hope you are doing well!)

]]> By: Tamer Draz http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1866 Tamer Draz Tue, 02 Mar 2010 08:47:56 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1866 Inline with what you labelled "Customer Buying Experiance", we can build a Knowledge Based System to be nominated as "Customer Knowledge Management" (CKM). This so called system should comprise knowledge ABOUT customers, knowledge FOR customers and knowledge FROM customers. The later "knowledge from customer" should be the mainstay/cornerstone for designing the future of buying. Inline with what you labelled “Customer Buying Experiance”, we can build a Knowledge Based System to be nominated as “Customer Knowledge Management” (CKM). This so called system should comprise knowledge ABOUT customers, knowledge FOR customers and knowledge FROM customers. The later “knowledge from customer” should be the mainstay/cornerstone for designing the future of buying.

]]> By: pakea http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1862 pakea Tue, 02 Mar 2010 02:34:22 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1862 Good thought provoking remarks. Good thought provoking remarks.

]]> By: uberVU - social comments http://partnersinexcellenceblog.com/rethinking-the-customer-buying-experience/comment-page-1/#comment-1441 uberVU - social comments Thu, 04 Feb 2010 02:36:15 +0000 http://partnersinexcellenceblog.com/?p=622#comment-1441 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Facebook by Dave Brock: How would sales change if we rethought the customer buying experience? http://ow.ly/13DMV... Social comments and analytics for this post…

This post was mentioned on Facebook by Dave Brock: How would sales change if we rethought the customer buying experience? http://ow.ly/13DMV...

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