Comments on: I Don’t Have Time For Social Media! http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/ Making A Difference - In Business and Your Personal Life Sun, 05 Feb 2012 02:35:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David Brock http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5050 David Brock Tue, 03 Aug 2010 12:49:07 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5050 Arief: Thanks for joining the conversation. You make a great point. Learning how to access the information intelligently and filter it is the key to getting started--and getting value from social media. Thanks for making that point, it's an important addition to the conversation. Regards, Dave Arief: Thanks for joining the conversation. You make a great point. Learning how to access the information intelligently and filter it is the key to getting started–and getting value from social media. Thanks for making that point, it’s an important addition to the conversation. Regards, Dave

]]> By: Arief Rasyad http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5045 Arief Rasyad Tue, 03 Aug 2010 06:22:22 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5045 Hi Dave, I couldn't agree more, we can't avoid our selves and organization from social media as we cant avoid the globalization. all we need to to is just be smart on filtering the information rgds, Arief Hi Dave,

I couldn’t agree more, we can’t avoid our selves and organization from social media as we cant avoid the globalization. all we need to to is just be smart on filtering the information

rgds,
Arief

]]> By: David Brock http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5026 David Brock Mon, 02 Aug 2010 13:43:31 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5026 Hank: Thanks for the great comment! Social media is just another tool. It offers great power and potential, but should be used wisely, as a complement to our traditional tools. I agree with your learning curve perspective. b2C is very active now, a social media presence beyond listening is critical in B2C. In B2B, it's moving faster than I would have ever forecast. Those who aren't at least listening are missing tremendouse oppportunities. Every organization needs to have a strong social media strategy. Every business professional should have some personal/professional social media strategy. Thanks for your insight and for joining the conversation! Regards, Dave Hank: Thanks for the great comment! Social media is just another tool. It offers great power and potential, but should be used wisely, as a complement to our traditional tools. I agree with your learning curve perspective. b2C is very active now, a social media presence beyond listening is critical in B2C. In B2B, it’s moving faster than I would have ever forecast. Those who aren’t at least listening are missing tremendouse oppportunities. Every organization needs to have a strong social media strategy. Every business professional should have some personal/professional social media strategy.

Thanks for your insight and for joining the conversation! Regards, Dave

]]> By: Hank http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5025 Hank Mon, 02 Aug 2010 13:29:38 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5025 David, GREAT post! I believe the people not seeing the value in Social Media are ones who choose not to listen. (They probably aren't listening to their customers now, although they provide great lip-service to saying they do!) Early adopters of the technology want to be better and do whatever it takes to get better. (A better value for their customers, training their people, creating word of mouth campaigns, developing a product worthy of a WOM campaign!) These are people who "Get it" and want to "Get it!" Too many people just want to "Sell something." Through their sales people knocking on doors and cold calling - something will be sold, but when an evangelist talks about your product or blogs on it or mentions it on Twitter and creates two more evangelists... well you already know this. My point: B2C comes first then B2B is an 80/20 thing - If I listen on the "Social Media radio" I can hear what my customers, potential customers and in many cases what my competitors are saying! I can reach the masses and then I find my sub-set of "Buyers" or mavens who can help me get my message to more people and so-on. It does take time and as you mention "You have to separate the wheat from the chaff", but as a sales person, I do that everyday. Social media is simply a tool not "THE tool" or some "Ultimate rainmaking machine" simply another tool to be used along with myriad of others in our tool box. David,
GREAT post!
I believe the people not seeing the value in Social Media are ones who choose not to listen. (They probably aren’t listening to their customers now, although they provide great lip-service to saying they do!)
Early adopters of the technology want to be better and do whatever it takes to get better. (A better value for their customers, training their people, creating word of mouth campaigns, developing a product worthy of a WOM campaign!)
These are people who “Get it” and want to “Get it!” Too many people just want to “Sell something.” Through their sales people knocking on doors and cold calling – something will be sold, but when an evangelist talks about your product or blogs on it or mentions it on Twitter and creates two more evangelists… well you already know this.
My point: B2C comes first then B2B is an 80/20 thing – If I listen on the “Social Media radio” I can hear what my customers, potential customers and in many cases what my competitors are saying! I can reach the masses and then I find my sub-set of “Buyers” or mavens who can help me get my message to more people and so-on. It does take time and as you mention “You have to separate the wheat from the chaff”, but as a sales person, I do that everyday. Social media is simply a tool not “THE tool” or some “Ultimate rainmaking machine” simply another tool to be used along with myriad of others in our tool box.

]]> By: David Brock http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5007 David Brock Sun, 01 Aug 2010 00:18:41 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5007 Charlie: You really do have a way with words! I do hope the social media zealots realized that not all the action is "here," but a tremendous amount is and will be out there. Master oenologists use both the old and new techniques. As always, thanks for your insight! Charlie: You really do have a way with words! I do hope the social media zealots realized that not all the action is “here,” but a tremendous amount is and will be out there. Master oenologists use both the old and new techniques. As always, thanks for your insight!

]]> By: Charles H. Green http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-5003 Charles H. Green Sat, 31 Jul 2010 22:23:41 +0000 http://partnersinexcellenceblog.com/?p=891#comment-5003 Dave, really good post. It's interesting how far apart opinions can be--senior solid managers on the one hand, and bright new folks on the other. What's amazing is that this level of 'apartness' exists at the same time there are such large amounts of overlap. You did a very nice job in that conversation identifying what those common interests are, and how you can get new wine into old jugs. You didn't intend to overtly, but my guess is you're also showing the new wine folks the value of old bottles at the same time. Dave, really good post.

It’s interesting how far apart opinions can be–senior solid managers on the one hand, and bright new folks on the other.

What’s amazing is that this level of ‘apartness’ exists at the same time there are such large amounts of overlap. You did a very nice job in that conversation identifying what those common interests are, and how you can get new wine into old jugs.

You didn’t intend to overtly, but my guess is you’re also showing the new wine folks the value of old bottles at the same time.

]]> By: David Brock http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-4997 David Brock Sat, 31 Jul 2010 12:28:38 +0000 http://partnersinexcellenceblog.com/?p=891#comment-4997 Kevin, thanks for the comment. I'd add that our customers will be communicating with us or seeking information across a variety of channels --- social media --- and other. We have to be communicating with them across all those channels, making sure we are consistent and that we engage them. Thanks for the great comment and for joining the conversation. Kevin, thanks for the comment. I’d add that our customers will be communicating with us or seeking information across a variety of channels — social media — and other. We have to be communicating with them across all those channels, making sure we are consistent and that we engage them.

Thanks for the great comment and for joining the conversation.

]]> By: Kevin McFadden http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-4991 Kevin McFadden Sat, 31 Jul 2010 00:37:13 +0000 http://partnersinexcellenceblog.com/?p=891#comment-4991 Dave, I agree with you. I thought about banks and how they've changed over the years. I'm sure many of their customers said they would never use an ATM machine when they could walk into a branch and get personalized service from a teller. The banks still installed the ATMs and now many people never transact with their bank any other way. Now they provide online banking and a certain amount of people only bank that way. Some customers may use each method at some time. To communicate effectively today, you must communicate with your customers and potential customers in the medium that they prefer. Otherwise, you could become the slide rule in the age of calculators - dating me. Dave, I agree with you.

I thought about banks and how they’ve changed over the years. I’m sure many of their customers said they would never use an ATM machine when they could walk into a branch and get personalized service from a teller. The banks still installed the ATMs and now many people never transact with their bank any other way. Now they provide online banking and a certain amount of people only bank that way. Some customers may use each method at some time.

To communicate effectively today, you must communicate with your customers and potential customers in the medium that they prefer. Otherwise, you could become the slide rule in the age of calculators – dating me.

]]> By: Tweets that mention I Don’t Have Time For Social Media! | Partners in EXCELLENCE Blog -- Making A Difference -- Topsy.com http://partnersinexcellenceblog.com/i-dont-have-time-for-social-media/comment-page-1/#comment-4979 Tweets that mention I Don’t Have Time For Social Media! | Partners in EXCELLENCE Blog -- Making A Difference -- Topsy.com Fri, 30 Jul 2010 08:58:05 +0000 http://partnersinexcellenceblog.com/?p=891#comment-4979 [...] This post was mentioned on Twitter by Mark Cahill, Mark Cahill and Niall Devitt, SLIre. SLIre said: (via @davidabrock) I Don't Have Time For Social Media! http://ow.ly/18m62y [...] [...] This post was mentioned on Twitter by Mark Cahill, Mark Cahill and Niall Devitt, SLIre. SLIre said: (via @davidabrock) I Don't Have Time For Social Media! http://ow.ly/18m62y [...]

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