Creating “Thick” Value
One of my constant themes is on creating real value for your customers. I just ran across this presentation from Umair Hague at the Brite Conference in March.
He approaches value creation from a very broad perspective. It’s a fascinating presentation and should provoke deep thinking about how organizations must create real difference or authentic value in the future.
The presentation is a bit long, but I encourage you to hang in and watch it.
Umair Haque at BRITE ’09 conference from BRITE Conference on Vimeo.
Do you really understand how your customers make decisions? Do you know how to map their process, who to call on next, what to talk about–to have most impact? For a free eBook on Understanding Your Customer’s Decision Making Process, email me with your full name and email address, I’ll be glad to send you a copy. Just send the request to: dabrock@excellenc.com,
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